About the position
We are seeking a passionate and innovative Customer Marketing Specialist to elevate our customer engagement in the flavor industry. This role focuses on crafting compelling, trend-driven presentations that showcase our cutting-edge flavor solutions, inspire innovation among customers, and strengthen partnerships with internal and external stakeholders. The ideal candidate combines a deep passion for flavors, sharp market trend awareness, and exceptional storytelling skills to deliver engaging, customer-focused narratives that drive business growth.
Responsibilities
- Develop high-impact, customized presentations that integrate flavor trends, consumer insights, and our innovative solutions to captivate customers and spark product innovation.
- Conduct in-depth research on emerging flavor trends, consumer behaviors, and market dynamics to create authoritative content that positions our company as an industry thought leader.
- Partner closely with sales and R&D teams to deeply understand customer needs, tailoring presentations to align with their brand vision and innovation goals.
- Design visually stunning and persuasive marketing materials, including presentations, case studies, sales sheets, and flavor application demos, using tools like PowerPoint, Adobe Creative Suite, or similar platforms.
- Work seamlessly with sales, leadership, and product development teams to ensure presentations reflect company strategies and deliver measurable value to customers.
- Actively engage with the flavor industry through trade shows, webinars, and networking events, incorporating the latest insights to keep presentations fresh and relevant.
Requirements
- Bachelor's Degree and/or equivalent work experience, with preferably Business Marketing experience
- 3+ years of experience in marketing, customer engagement, or a related role, preferably in the flavor, food or beverage industry.
- Creative and analytical mind with sound strategic ability
- Excellent project management, self-organization, presentation and written communication skills
- Hands-on experience with web content management tools, like WordPress
- MS Office/Excel/PowerPoint skills are required
- Excellent verbal and written communication skills
- Ability to thrive in a high-energy and fast-paced work environment
- Strong interpersonal and written/verbal communication skills
Nice-to-haves
- Familiarity with Adobe Creative Suite, WordPress and SEO a plus
- Experience with marketing campaigns on social media
