About the position
Double Good’s mission is to create joy. We create joy with our delectable and award-winning popcorn. We create joy with our easy-to-use fundraising platform that raises a meaningful amount of money for youth sports and activities, empowering kids to pursue their dreams. We create joy through our Kids Foundation which hosts Double Good Days events across the country to bring all-ability fun to children with special needs and their families. As featured on the Today Show, Double Good is not just about the product; we have a strong social mission. In recent years, Double Good has seen 40% year over year growth, and we’re excited about our future! We’re excited about the possibility of you joining our mission. We are looking for a Marketing Analyst to join our growing Marketing team.
Responsibilities
- Aggregate data from web analytics, social media, CRM tools, email, and paid advertising platforms to ensure the right data is accessible, accurate, and updated.
- Work hand in hand with our central Data team to communicate new pipelines, data structures, tables, and feeds needed to properly analyze marketing campaigns.
- Use descriptive, diagnostic, predictive analytics to uncover trends, optimize campaign performance, and model ROI.
- Identify customer segments and support A/B testing by helping structure experiments to ensure statistical significance is reached, refine targeting, and influence channel strategy.
- Build dashboards and reports (Looker, Tableau) to convey insights clearly to marketing and leadership teams.
- Recommend adjustments to improve performance, such as shifting budget, refining targeting, or creative learnings.
- Stay up-to-date with marketing analytics tools and industry best practices to continually enhance data capabilities.
- Help define, enforce, and document measurement frameworks and analytics processes across campaigns.
Requirements
- 3+ years of experience in marketing analytics, data analysis, or a similar role.
- At least 1 year experience supporting marketing teams across paid channels, email channels, and cross-channel experimentation.
- Experience with testing methodologies (e.g., A/B testing), marketing attribution, and segmentation is a strong plus.
- Proficient in SQL and relational databases for data querying and manipulation.
- Familiarity with Python or R for advanced analysis and modeling.
- Expertise in attribution frameworks and experience transitioning from last click to multi-touch attribution models.
- Strong skills in Excel, Looker, and Tableau.
- Understanding of marketing concepts including segmentation, campaign performance metrics, ROI, attribution modeling, and channel optimization.
- Ability to conduct descriptive, diagnostic, predictive, and prescriptive analytics.
- Strong critical thinking, hypothesis formulation, and data storytelling capabilities.
- Excellent verbal and written communication; adept at presenting complex findings in compelling narratives to cross-functional peers and leadership.
- Proven ability to collaborate with cross-functional teams and influence decisions.
- Strong organizational skills and meticulous attention to data accuracy and reporting standards.
- A data-driven mindset with curiosity about performance drivers and how to improve outcomes continuously.
Benefits
- Medical, dental and vision coverage with plans that can fit each teammate’s needs.
- Immediate vesting in our 401k plan.
- Paid time off.
- Company-paid leaves.
- Popcorn Allowance (yup, free popcorn!).
