About the position
The Marketing Analyst (HYBRID) reports the performance within the Paid Search Text and Shopping programs. The Marketing Analyst identifies insights for channel managers through analyzing large data sets, builds reporting within our Datorama suite, produces PowerPoint presentations that clearly and concisely tell the story of our performance, and responds quickly and accurately to ad hoc reporting requests from across the business. This role supports media optimizations, analyzes the performance of marketing campaigns and reports on business results, designs and updates dashboards/PowerPoints, and presents findings to internal team members. This hybrid role will report to the BedQuarters location in Houston 2 days and may work remotely the other 3 days each week.
Responsibilities
- Consistently develop and refine reporting that identifies actionable insights within Paid Search Text and Shopping.
- Prioritize and develop reporting for various levels of the company inclusive of executive level reporting.
- Clearly and concisely articulate insights of completed tests demonstrating the ability to recommend actions through your insights.
- Analyze large data sets through Google AdWords, Microsoft Ads and SA360 utilizing Microsoft Excel and Datorama to manipulate data to generate insights.
- Champion Paid Search testing within the organization whether smaller A/B tests supporting keyword or ad copy insights, match market testing or incrementality studies.
- Develop ways to measure marketing effectiveness then assist with development of experiments.
- Determine strategic roadmap to enhance and develop growth opportunities for the business.
- Run tests, collect data, and analyze said data from various sources.
- Respond quickly and accurately to ad-hoc reporting tasks from the Paid Search team, providing data sets when needed and analysis of those data sets to produce insights.
- Track ROI, actualize marketing spend, build forecasts, and act as a liaison between marketing and our data & analytics team with a strong storytelling ability through Microsoft PowerPoint.
- Complete all required training modules and certifications prior to the due date.
- Ensure all safety policies and procedures are followed to ensure a safe work environment for all.
- Communicate professionally with all internal and external contacts.
- Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation.
- Communicate any concerns or issues to leadership to ensure proper efficiency of department and company operations.
Requirements
- Bachelor's Degree in Marketing, Business, or related field required.
- 3+ Years analyzing media performance across traditional and digital platforms required.
- Retail experience preferred.
- Omni channel experience preferred.
- Client side experience within a brand organization preferred.
- Experience pulling reports from Google Ads, Microsoft Ads and SA360 preferred.
Nice-to-haves
- Ability to present the analysis of large data sets and actionable findings to internal and external team members, including marketing department heads and media channel leads.
- Ability to connect data sources to Tableau, build and customize dashboards, QA data for accuracy and draw insights.
- Advanced abilities in Microsoft Excel to build custom macros, pivot tables, charts and graphs.
Benefits
- On-the-job training and career growth opportunities.
- Extensive range of benefits designed to support you, your family, and your future.
