About the position
The Marketing Analyst is the primary source of data, reporting, and analytics surrounding the hospital sales & marketing space, marketing dashboards as well as the data lead for survey-related insights & visualizations. This role works directly with headquarters- & field-based personnel within Biomedical Services as well as Marketing & Communications to provide the necessary information to drive key business decisions impacting our hospital customers & our collections operations. This analyst interacts directly with other lines of business to aid integrated strategic planning. The work location for this position is 100% virtual/work from home. While the position can be worked from anywhere in the United States, the preferred work hours are on an East Coast schedule. Standard work hours are: 8am – 6pm Monday – Friday.
Responsibilities
- Manages weekly & monthly performance reports for national and field sales efforts.
- Conducts follow-up analyses to explore variances & provide recommendations.
- Supports analyses to identify areas for improving effectiveness and cost efficiencies through financial modeling and analysis.
- Serves as a key data resource for insights & visualizations related to organizational market research initiatives, including donor- & volunteer-focused surveys.
- Works as primary analytic resource for hospital sales & marketing efforts, acting as the key liaison to the sales & collections operations.
- Provides analytic support to program managers and vendors as requested to identify additional market opportunities.
- Provides support for research to identify market trends and conduct competitive analysis.
- Supports forecasting projection initiatives.
- Performs related duties as assigned.
Requirements
- A Bachelor’s degree (or equivalent experience) in Marketing, Finance, Business or a relevant field.
- A minimum of three years of analytic experience.
- Demonstrated knowledge of the marketing process: project management, market segmentation, targeting, and pricing.
- Strong background with analytic & visualization tools, including Microsoft Excel and Microsoft Power BI required.
- Knowledge of Microsoft Office and experience in the use of spreadsheets, pivot tables, OLAP cubes and presentation software is required.
- Demonstrated knowledge of statistical analysis and research design.
- Strong database and analytic skills.
- Excellent written and oral communication/presentation skills.
- A high degree of organization and coordination.
- Ability to work under pressure.
- Ability to work collaboratively in a virtual environment with stakeholders and team members.
Nice-to-haves
- Familiarity with SAP Business Objects (Webi) is a plus.
- Knowledge of data warehouse environments & data modeling is desirable.
- Knowledge of salesforce.com is desirable.
Benefits
- Medical, Dental Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO: Starting at 19 days a year; based on type of job and tenure
- Holidays: 11 paid holidays comprised of six core holidays and five floating holidays
- 401K with up to 6% match
- Paid Family Leave
- Employee Assistance
- Disability and Insurance: Short + Long Term
- Service Awards and recognition
