About the position
The Marketing Analytics team empowers the business with insights that drive customer growth and marketing efficiency. We support key decisions by interpreting performance data, building flexible reports, and identifying opportunities across channels and campaigns. This role is ideal for someone who is naturally curious, analytically inclined, and enjoys solving problems. While you don't need deep technical expertise to start, you should be comfortable working with data, willing to ask questions, and ready to collaborate directly with business partners to help them make better, data-informed decisions. We're looking for a team member who brings strong critical thinking, attention to detail, and a desire to understand the 'why' behind the numbers. Successful contributors enjoy learning, aren't afraid to explore new topics, and can balance analytical work with effective communication.
Responsibilities
- Develop and maintain reports (manual or automated) to track marketing performance and customer behavior.
- Partner with business and technical teams to improve data accuracy, consistency, and speed-to-insight.
- Analyze data and translate findings into clear, concise readouts for cross-functional stakeholders.
- Contribute to the planning and evaluation of marketing tests and customer lifecycle campaigns.
- Help define and validate audiences used in segmentation and targeting.
- Collaborate with channel owners to identify key performance indicators for new or evolving programs.
- Apply strong judgment to audit data, flag inconsistencies, and refine metrics or methodologies.
- Bring a mindset of continuous improvement to both tools and team processes.
Requirements
- Minimum Degree Required: Bachelors Degree in Marketing/Research/Statistics/Economics
- Experience: 2 years of analytical experience desired
- Required: Competency in SQL, Excel
Nice-to-haves
- Understand Marketing, Multi-channel Retail, and/or Customer behavior concepts and practices
- Exposure to Python (variety of applications), statistics, cloud-based data warehouses like Snowflake or Google BigQuery, CDPs
Benefits
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
