Senior Analyst, Marketing Analytics
Axcess Financial Cincinnati, OH 6/12/2016
Job Description
The Senior (Modeling) Analyst of Marketing Analytics will support Axcess Financials retail and online consumer credit businesses. The Senior Analyst will build and implementing targeting and customer value enhancement analytical solutions. The Senior Analyst will lead/supervise projects including but not limited to the following: marketing response/conversion/credit risk modeling, customer lifetime value predictions, and marketing mix modeling. The Senior Analyst will provide leadership in project design and project management from inception through post implementation monitoring. The Senior Analyst will mentor less experienced analysts and help to develop a highly productive team.
Essential Duties & Responsibilities:
Marketing Analytics:
* Lead predictive modeling and Analytics projects from inception through post-implementation monitoring. Projects to include:
* Predictive modeling to drive continual improvement to promotional activities across multiple media channels (email, SMS, direct mail) to support multiple credit products (cash advance, installment loans, title loans)
* Manage the complete model life cycle: model building, validation, implementation, evaluation, rebuild, documentation, etc.
* Generate and test new modeling techniques improve model performance and marketing accuracy
* Research and evaluate internal/external data sources to increase value of marketing related predictive modeling and analytics
Collaboration / Internal Consultancy:
* Own, build, and continually improve relationships with internal customers
* Convincingly communicate with internal customers and senior management to explain the benefits, limits, and requirements for proposed marketing analytics solutions
* Collaborate with other business functions to develop and implement analytical and modeling solutions
Policy Development / Thought Leadership:
* Collaborate with multiple user and operations groups to develop and implement the effective policies, marketing and customer relationship management programs
* Contribute to seniorlevel management discussions and decision making sessions when necessary
* Provide intellectual leadership and analytical support to business leadership in efforts to develop new products and to drive continual improvement throughout the customer/product life cycle (targeting, CRM)
Job Requirements
Minimum Knowledge, Skills and Abilities Required:
Ph.D. or Masters degree in a quantitative discipline (e.g., Statistics, Applied Math, Econometrics, Engineering, etc.)
3+ years experience in an analytical/quantitatively oriented position
3+ years experience with a statistical software package (e.g., SAS, R, Stata, SPSS, Matlab, etc.)
Strong communication skills to present project plans and results to senior management
Strong business intuition to identify opportunities to apply modeling/analytics to drive value for internal customers
Strong project management skills with experience managing multiple simultaneous projects
Living in, or willing to relocate to, Cincinnati, Ohio
Knowledge, Skills and Abilities Preferred:
3+ years predictive modeling experience in linear regression, logistic regression, and decision tree
Advanced SAS programming skills
Experience in analytical customer relationship management
Experience in consumer financial services
Strong ability to collaborate and build consensus among varied business leaders
Experienced working within fast-paced environment analyzing a problem, adding value, and moving on
Strong SQL, Excel and PowerPoint skills
Job Snapshot
Employment Type Full-Time
Job Type Marketing
Education Graduate Degree
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 27669
Join Talent Network
Company Overview
Axcess Financial
Headquartered in Cincinnati, Ohio, Axcess Financial is a respected leader in the financial services industry that empowers consumers and businesses with financial solutions. Through multiple professional partnerships, we provide a wide range of convenient, approachable financial products and services that improve our customers' financial situations by meeting their lifestyle and budgetary needs.
Learn More
Contact Information
Cincinnati, OH
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Axcess Financial Cincinnati, OH 6/12/2016
Job Description
The Senior (Modeling) Analyst of Marketing Analytics will support Axcess Financials retail and online consumer credit businesses. The Senior Analyst will build and implementing targeting and customer value enhancement analytical solutions. The Senior Analyst will lead/supervise projects including but not limited to the following: marketing response/conversion/credit risk modeling, customer lifetime value predictions, and marketing mix modeling. The Senior Analyst will provide leadership in project design and project management from inception through post implementation monitoring. The Senior Analyst will mentor less experienced analysts and help to develop a highly productive team.
Essential Duties & Responsibilities:
Marketing Analytics:
* Lead predictive modeling and Analytics projects from inception through post-implementation monitoring. Projects to include:
* Predictive modeling to drive continual improvement to promotional activities across multiple media channels (email, SMS, direct mail) to support multiple credit products (cash advance, installment loans, title loans)
* Manage the complete model life cycle: model building, validation, implementation, evaluation, rebuild, documentation, etc.
* Generate and test new modeling techniques improve model performance and marketing accuracy
* Research and evaluate internal/external data sources to increase value of marketing related predictive modeling and analytics
Collaboration / Internal Consultancy:
* Own, build, and continually improve relationships with internal customers
* Convincingly communicate with internal customers and senior management to explain the benefits, limits, and requirements for proposed marketing analytics solutions
* Collaborate with other business functions to develop and implement analytical and modeling solutions
Policy Development / Thought Leadership:
* Collaborate with multiple user and operations groups to develop and implement the effective policies, marketing and customer relationship management programs
* Contribute to seniorlevel management discussions and decision making sessions when necessary
* Provide intellectual leadership and analytical support to business leadership in efforts to develop new products and to drive continual improvement throughout the customer/product life cycle (targeting, CRM)
Job Requirements
Minimum Knowledge, Skills and Abilities Required:
Ph.D. or Masters degree in a quantitative discipline (e.g., Statistics, Applied Math, Econometrics, Engineering, etc.)
3+ years experience in an analytical/quantitatively oriented position
3+ years experience with a statistical software package (e.g., SAS, R, Stata, SPSS, Matlab, etc.)
Strong communication skills to present project plans and results to senior management
Strong business intuition to identify opportunities to apply modeling/analytics to drive value for internal customers
Strong project management skills with experience managing multiple simultaneous projects
Living in, or willing to relocate to, Cincinnati, Ohio
Knowledge, Skills and Abilities Preferred:
3+ years predictive modeling experience in linear regression, logistic regression, and decision tree
Advanced SAS programming skills
Experience in analytical customer relationship management
Experience in consumer financial services
Strong ability to collaborate and build consensus among varied business leaders
Experienced working within fast-paced environment analyzing a problem, adding value, and moving on
Strong SQL, Excel and PowerPoint skills
Job Snapshot
Employment Type Full-Time
Job Type Marketing
Education Graduate Degree
Experience Not Specified
Manages Others Not Specified
Industry Other Great Industries
Required Travel Not Specified
Job ID 27669
Join Talent Network
Company Overview
Axcess Financial
Headquartered in Cincinnati, Ohio, Axcess Financial is a respected leader in the financial services industry that empowers consumers and businesses with financial solutions. Through multiple professional partnerships, we provide a wide range of convenient, approachable financial products and services that improve our customers' financial situations by meeting their lifestyle and budgetary needs.
Learn More
Contact Information
Cincinnati, OH
CareerBuilder Tip:
For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Learn more.
By applying to a job using CareerBuilder.com you are agreeing to comply with and be subject to the CareerBuilder.com Terms and Conditions for use of our website. To use our website, you must agree with the Terms and Conditions and both meet and comply with their provisions.
