About the position
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead. At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company - we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities. The Marketing Data Analyst (MDA) role is part of Veeva Crossix. The Crossix team at Veeva leverages data analytics to help pharmaceutical and life sciences companies optimize their marketing efforts. We help companies target their campaigns more effectively and understand the real-world impact of their marketing investments, all while prioritizing patient privacy.
Responsibilities
- Own and execute a portfolio of analytics/reports that will answer healthcare clients' broad business questions using cutting-edge technology and analytics capabilities
- Transform client questions into hypotheses that are testable with data using Crossix's proprietary coding language
- Link marketing exposure, consumer behavior, and transactional health data to understand changes in patient behavior due to healthcare clients' tactics in the marketplace
- Mobilize a variety of tools and platforms, including SQL, Excel, and business intelligence/data visualization suites
- Use data to make patient behavior discoveries
- Develop insights using advanced data analysis techniques, predictive modeling, and data visualization
- Assess how effectively market tactics make patients healthier
- Uncover major storylines and themes from analysis data and, working closely with senior team members, make actionable recommendations to healthcare clients for how to optimize their tactics
- Collaborate and communicate effectively in the complex healthcare business space
- Practice storytelling skills by reviewing results of analytics through a critical lens
- Build expertise in client therapeutic areas and marketing initiatives
Requirements
- Bachelor's degree with a minimum 3.0 GPA
- Positive attitude and proactive problem-solver
- Willing to learn new skills and use feedback for continual improvement
- Self-starter and team player; hungry to grow in independence and responsibilities
- Strong written and verbal communication skills
- Quantitative experience, demonstrated through coursework or professional experience
- Experience in using and manipulating data to make business decisions
- Located near New York City and able to work in the office 4 days/week
Nice-to-haves
- SQL and database experience
- Exposure to marketing and/or healthcare
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retirement programs
- 1% charitable giving program
