About the position
Flagstar’s Client Insights & Analytics Team leverages cutting-edge analytics and modern data platforms to unlock actionable insights to make smarter decisions that balance business outcomes with customer needs. We’re seeking a strategic, hands-on Marketing Analytics Lead to join our Client Insights & Analytics Team at Flagstar. In this role, you'll independently drive analysis, reporting, and data visualization that power smarter marketing decisions. You’ll partner with cross-functional teams to uncover insights, guide performance optimization, and help shape marketing strategy.
Responsibilities
- Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior.
- Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs.
- Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting.
- Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs.
- Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization.
- Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs.
- Perform special projects, and additional duties and responsibilities as required.
- Consistently adhere to regulatory and compliance policies and standards linked to the job as listed and complete required compliance trainings.
- Accountable to maintain compliance with applicable federal, state and local laws and regulations.
Requirements
- Undergraduate Degree (4 years or equivalent).
- 7+ Years of hands-on experience in marketing analytics, data visualization, or related roles.
- Hands on experience in modern data architecture and data modeling.
- Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools.
- Strong programming experience in SQL, Python or R.
- Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.).
- Proven ability to lead cross-functional workstreams and manage projects independently.
- Solid understanding of marketing funnels, digital metrics, and campaign performance measurement.
- Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.
Nice-to-haves
- Strong communication and presentation skills.
- Excellent stakeholder management skills.
- Advanced knowledge of data warehouse and data governance.
- Advanced technical and analytical skills.
- Strong strategical planning skills.
- Working knowledge of the following systems; Excel, Access, SQL, Cognos, OBIEE, Crystal Reports.
