Marketing Analytics Manager (North America)

About the position

Ormco is seeking a highly motivated and results-oriented Marketing Analytics Manager to lead our North American analytics efforts. This critical role will be instrumental in driving data-driven decision-making across our marketing and sales organizations. The ideal candidate will possess a strong analytical acumen, excellent communication skills, and the ability to translate complex data into actionable insights. You will be a key partner in understanding our business performance, optimizing campaigns, and contributing to our continued growth in the North American market. This role will be based at our HQ in Brea (3 days in the office).

Responsibilities

• Drive Campaign and Business Analytics & Insights: Lead the development and execution of comprehensive analytics frameworks to evaluate the performance of marketing campaigns and overall business initiatives within North America.
• Partner with Sales Operations on Segmentation: Collaborate closely with the Sales Operations team to develop and refine customer segmentation strategies.
• Develop predictive models for customer behavior (e.g., churn, lead scoring).
• Analyze market trends and competitive landscapes to identify opportunities.
• Present analytical findings and recommendations to stakeholders across different departments.
• Ensure data quality and integrity within analytics systems.
• Contribute to the development and implementation of data governance policies.
• Work with data warehousing and engineering teams to optimize data infrastructure.

Requirements

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Business Analytics, or a related discipline; Master's degree is a plus.
• 5+ years of experience in an analytics role, preferably with a focus on Marketing and Sales analytics.
• Proficiency in data analysis tools and software (SQL, Excel, Tableau, Power BI, Google Analytics, CRM systems).
• Proven experience in campaign analysis, business performance reporting, and generating actionable insights.
• Strong understanding of customer segmentation principles and methodologies.
• Excellent analytical, problem-solving, and critical thinking skills.
• Strong communication and presentation skills, with the ability to effectively convey complex data findings to both technical and non-technical audiences.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience with orthodontic/dental or medical device category highly preferred.

Benefits

• Annual performance bonus
• Medical/dental/vision benefits
• 401K match
• Other applicable compensation plans