About the position
We are seeking a highly analytical, proactive Marketing Analytics professional with deep expertise in media performance analysis within the direct-to-consumer (DTC) space. You will play a pivotal role in evaluating, optimizing, and scaling our multi-channel media investments—including Direct Mail, SEM, Paid Social, and Programmatic—at significant scale ($30M+ annually). As the analytics leader for our marketing channels you'll partner with channel owners to translate complex data into actionable strategies that improve acquisition efficiency, optimize CAC/LTV ratios, and ultimately accelerate our mission of democratizing home equity. This is a unique opportunity to join a high-impact team, directly influence strategic business decisions through analytics, and help shape the future of home equity financing at Point.
Responsibilities
- Own and enhance comprehensive reporting and deep-dive analyses for paid media channels, identifying opportunities for improved scale and efficiency.
- Translate complex analyses into clear, actionable insights and recommendations to influence cross-functional decision-making.
- Lead the implementation and enhancement of attribution models and incrementality tests to advance measurement capabilities and inform media strategies.
- Develop and maintain scalable dashboards in tools like Sigma to deliver actionable insights to Marketing and Finance teams.
- Partner strategically with channel owners to provide recommendations that drive efficient media spend, optimize CAC/LTV, and enhance ROI.
- Support test design, execution, and analysis for A/B and geo-experiments, particularly for new creative, audience targeting, and media tactics.
- Write advanced, optimized SQL queries to pull, transform, and QA complex datasets from various internal and third-party sources, ensuring data accuracy and performance at scale.
Requirements
- 4+ years of experience in marketing/media analytics, preferably in high-growth DTC or performance marketing environments.
- Proven track record working with advertisers managing $30M+ in annual media spend.
- Expertise in SQL and experience building dashboards in Tableau, Sigma, or equivalent tools.
- Strong analytical skills with knowledge of media attribution, A/B and Incrementality testing.
- Experience collaborating closely with marketing, growth, and data science teams.
- Natural curiosity and a data-driven mindset with a passion for problem-solving.
- Ability to balance rigor and speed—comfortable working in a fast-paced, evolving environment.
- Strong communication skills with the ability to influence and present to senior stakeholders.
Benefits
- Generous health benefits including medical, dental, and vision plans with options for flexible spending accounts (FSA) and health savings accounts (HSA).
- Unlimited paid time off and 10 company holidays.
- Flexible remote & onsite work options.
- Fully paid parental leave with additional transition time.
- 401K retirement plans, life insurance, and short- and long-term disability coverage.
- Monthly stipends for internet, mobile plans, and a one-time home office reimbursement.
