Marketing Analytics Manager

About the position

We're seeking a dynamic Marketing Analytics Manager to join our best-in-class Consumer Marketing team. In this role, you'll be at the forefront of driving business results and shaping data-driven decisions. We are seeking an analytical thinker who can provide insights into marketing campaigns and drive forward new ideas for the Autotrader and Kelley Blue Book brands. This role will collaborate with our marketing managers and agencies, and across the enterprise with product and analytics team to provide meaningful analysis, insights, and thought leadership to drive our marketing planning and forecasting.

Responsibilities

• Identify actionable insights and contribute to marketing recommendations through effective presentations and data visualization.
• Develop and maintain intuitive dashboards and visualizations to support data-driven decision-making.
• Communicate findings to stakeholders and provide data-driven recommendations.
• Perform recurring and ad-hoc analysis to inform and support business objectives.
• Continually advance the team's analytical capabilities, including incremental investment analysis, building diminishing return curves, test and learn, insights automation, and other sophisticated methodologies.
• Apply advanced analytics to provide insights based on historical trends and future forecasts.
• Support digital analytics data capture, data accuracy, and improve systems and tools.
• Validate the data in our reporting to ensure cross system data are accurate and align to how the business defines them.

Requirements

• Bachelor's degree in a related discipline and 6 years' experience in a related field.
• 6+ years of business analytics experience and experience with complex database systems, business intelligence tools, and related systems required.
• Experienced in SQL writing and query optimization.
• Experience with web/digital analysis software such as Adobe Analytics and/or Google Analytics.
• Experience with reporting and data visualization in analytical tools such as Tableau, Power BI, and/or Domo.
• Excellent interpersonal, presentation, and collaborative skills to work effectively with teams throughout the organization.

Nice-to-haves

• Experience using Snowflake.

Benefits

• 401(k) with a generous company match.
• Comprehensive healthcare, life, and disability benefits.
• Adoption assistance.
• Pet insurance.
• Discounts on travel and cars.
• Flexible vacation with pay.
• Seven paid holidays throughout the calendar year.
• Up to 160 hours of paid wellness annually.
• Additional paid time off for bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.