About the position
The Marketing Analytics Manager will serve as the primary marketing analytics leader for Walden University. This role is accountable for full-funnel marketing analytics connecting brand performance, media impact, web behavior, CRM engagement, and down-funnel conversion to business outcomes. Acting as the primary analytics liaison between the central marketing team and Walden's business leadership, this position requires a strong analytical mindset, data storytelling expertise, and a working knowledge of a diverse marketing mix. The ideal candidate will bring fluency in brand measurement, media and web analytics, database marketing, and enrollment-focused KPIs, while also possessing the communication and project management skills to align marketing analytics priorities with business objectives. This is a highly visible role, responsible for translating insights into action and guiding the analytics roadmap to support Walden's strategic growth.
Responsibilities
- Serve as the primary Analytics & Insights contact for Walden, coordinating research plans and aligning analytics strategy with institutional goals.
- Align Center of Excellence (COE) analytics team members to prioritize and deliver high-impact analytics initiatives for Walden.
- Continuously monitor marketing and media performance trends, proactively identifying anomalies and emerging patterns to flag risks or capitalize on opportunities early.
- Lead deep-dive analytics investigations and communicate findings effectively to stakeholders across all levels, including executives.
- Owns measurement strategy for key marketing initiatives and benchmarks performance against targets, providing proactive updates.
- Collaborate with the forecasting team to identify performance drivers and prescribe actions to mitigate headwinds and capitalize on tailwinds.
- Integrate data-driven insights, anecdotal feedback, and consumer research to build a comprehensive understanding of business performance drivers.
- Create data visualizations and presentations hands-on, while collaborating with COE teams to enhance automation and reporting efficiency.
- Manage multiple concurrent projects, partnering with stakeholders to ensure clear prioritization and timely delivery of analytics outputs.
Requirements
- Bachelor's degree in marketing, business, statistics, or a related field; Master's preferred.
- 5-8 years of experience in marketing analytics, including at least two years in a managerial capacity leading processes and projects.
- Proficiency in SQL for querying and manipulating large datasets.
- Expertise in data visualization tools such as Tableau, Power BI, or Looker.
- Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
- Proficiency with generative AI platforms and demonstrated experience integrating AI into marketing analytics workflows.
- Demonstrated ability to influence stakeholders and drive strategic outcomes through data.
- Strong communication and presentation skills, with the ability to effectively communicate insights to executive leadership.
- Experience in matrixed organizations and managing competing priorities.
- Familiarity with marketing automation and CRM systems (e.g., Salesforce, Eloqua).
- Strong understanding of statistical methods, forecasting, and marketing attribution.
- Ability to synthesize data from multiple sources and define, refine, and report on relevant KPIs.
Benefits
- Health, dental, vision, life and disability insurance.
- 401k Retirement Program + 6% employer match.
- Participation in Adtalem's Flexible Time Off (FTO) Policy.
- 12 Paid Holidays.
