Marketing and Census Development (VP)

About the position

At Heritage Hall Nursing Homes, we believe in treating our residents as cherished members of our family — a philosophy that begins with our executive team. Our 16 facilities across Virginia reflect the unique communities they serve. As the Vice President of Admissions, Census, and Marketing, your leadership will inspire, mentor, and drive the marketing strategy for 16 Business Development professionals who serve as the face of Heritage Hall in their respective communities. As a member of the executive team, you will also influence organization-wide decision-making in operations. Your presence in the facilities will enable close collaboration with local leadership and admissions teams and require weekly travel across the state of Virginia.

Requirements

• 5+ years of experience in nursing home, skilled nursing, and/or long-term care administration or operations
• 2+ years in healthcare sales or business development, with direct experience in admissions, marketing, or census management, and a proven track record of census growth and admissions leadership
• Degree in Healthcare Administration, Marketing, Nursing, Business, or a related field
• Willingness to travel extensively and weekly across Virginia
• Excellent communication, presentation, and relationship-building skills
• Strong analytical, de-escalation, and problem-solving abilities
• High level of professionalism, discretion, and integrity
• Working knowledge of CMS regulations, managed care, Medicare/Medicaid programs, and hospital referral networks

Nice-to-haves

• LNHA (Licensed Nursing Home Administrator) license is a plus

Benefits

• Competitive salary and bonus potential
• Health, dental, and vision insurance
• 401(k) with company match
• PTO and paid holidays
• Professional development and educational opportunities