About the position
The Governor's Office of Economic Development and International Trade (OEDIT) was created to foster a positive business climate that encourages quality economic development through the support of local and regional economic development activities throughout the State of Colorado. A comprehensive slate of programs within OEDIT's divisions work together to offer economic development services for all Colorado businesses - new and expanding, traditional and emerging, small and large - including retention programs to ensure continued competitiveness of Colorado's economic base, and job training to keep Colorado's workforce the best in the nation. The Marketing and Communications Assistant will report to the Senior Communications Manager and work closely with the entire Marketing and Communications team (MarComm). The Marketing and Communications Assistant will support the implementation of a comprehensive marketing and communications strategy for the Department. The Marketing and Communications Assistant will help promote the Colorado brand business objectives, OEDIT programs and messages to target audiences and key constituents.
Responsibilities
- Assist the MarComm team to implement a multi-channel marketing strategy and a comprehensive communication strategy for the organization and Division Directors.
- Update content on the website and schedule social media posts and serve as back up for media relations content and distribution.
- Collaborate with the Senior Communications Manager to research and write compelling blog posts and guest columns that demonstrate the impacts of OEDIT programs and divisions on Colorado businesses and communities.
- Write website content, social media posts, and marketing collateral.
- Create digital assets via Canva that align with branded guidelines and overall OEDIT messaging.
- Assist with monthly and annual reporting on Governor's Office goals and marketing and media metrics.
- Assist in the management of contact lists for newsletters and of upcoming press releases, pitches, calendars, media contacts, and newsletter content.
- Attend division meetings to support division and MarComm team collaboration and build relationships between divisions and staff.
- Incorporate accessibility best practices into digital content creation including website content, documents, and social media.
- Updating website content weekly in alignment with accessibility standards including but not limited to fixing broken links, adding alt text, updating tables, and implementing redirects.
- Draft, schedule, post, and support social media content across multiple channels while collaborating with the Senior Communications Manager and Senior Marketing Manager.
- Follow accessibility best practices when drafting and scheduling social media content.
- Support the MarComm team with tracking metrics related to social media and website visits.
- Support organizing contact lists for newsletters, emails and media outreach.
- Assist and serve as backup in the development and processing of purchase orders, contracts, subscriptions, credit card statements and invoices.
- Support implementing and launching engagement campaigns through Salesforce Marketing Cloud.
- Assist with preparing materials for press releases and media pitches, as well as metrics and analytics related to media coverage, when extra support is needed.
- Assist with other MarComm team responsibilities, as needed.
Requirements
- Bachelor's degree in marketing, communications, journalism, or related field, OR related occupational experience will substitute for the degree requirement on a year-for-year basis or equivalent skills and experience.
- Strong time-management and people skills, flexibility, and multitasking ability.
- Superior skills and expertise with Microsoft applications; Word and Excel; and Google Suite required.
Nice-to-haves
- Excellent communication skills and writing skills.
- Highly motivated and organized.
- Excellent attention to detail.
- Spanish language skills.
Benefits
- Annual leave accrued at 13.33 hours per month.
- Sick leave accrued at 6.66 hours a month.
- 11 paid holidays per year.
- Medical plans - choice of Cigna or Kaiser; several plan options (including High Deductible Health Plan with HSA); most plans offered with significant state contribution towards premium.
- Dental and vision plans.
- Flexible spending accounts.
- State-paid life insurance policy of $50,000.
- Choice of 2 retirement plans (defined contribution or defined benefit) with generous state contribution.
- Optional 401(k) and 457 plans for additional retirement savings.
- State-paid short-term disability coverage.
- Additional optional life and disability plans.
- Access to the Colorado State Employee Assistance Program.
- Membership opportunity with the Credit Union of Colorado.
- RTD (transit) EcoPass.
- Training and professional development.
