About the position
The Campus Recreation Marketing & Communications Coordinator, under unit supervision, prepares, coordinates, and creates print and online media. The specialist is responsible for providing excellent customer service to all Campus Recreation programming participants, while serving as an ambassador of Campus Recreation by working to increase student engagement and promote programs throughout campus. This position reports directly to the Associate Director of Campus Recreation-Operations and will report indirectly to the Assistant Vice President of Marketing and Communications. This is an in-office position located in Stephenville, Texas with normal work hours of Monday to Friday; from 8 AM to 5PM or as business needs indicate. This position requires a flexible work schedule which at times will require frequent attendance during evenings, weekends and some holidays. Additional hours may be required during peak periods. A portfolio of previous work samples will be requested.
Responsibilities
- Assist in the development and implementation of a strategic marketing plan; plan marketing campaigns surrounding programs, workshops, conferences, and special events.
- Adhere to university and division branding and messaging guidelines, protecting the university's brand identity.
- Develop and create marketing materials for the department, including print and digital assets.
- Perform website maintenance, including photo updates, content updates, gap analysis of content and subsequent content development.
- Review and maintain Campus Recreation website.
- Develop content for and manage, maintain a digital photo library.
- Maintain web calendar by posting campus events via appropriate system.
- Coordinate production of multimedia including slideshows, maps and video clips.
- Oversee department social media sites and work with content providers to create ongoing calendar for posts; posts content.
- Assist with designing, conducting, and analyzing market research activities; identify specific markets and target applicable audiences.
- Serve on department, division, and University committees; participate in various professional, civic, community, or University organizations to further enhance visibility and marketing efforts.
- Prepare, administer, and report semester and annual program evaluations and assessments.
- May supervise students as assigned.
- Perform related duties as assigned.
Requirements
- Bachelor's degree in marketing, communications, or applicable field, or equivalent combination of education and experience.
- Three years of related experience.
Nice-to-haves
- Minimum of 1 year of professional work experience in marketing, communications, or related field.
Benefits
- Family Education Benefit (Tuition Scholarship) - scholarship opportunities for Tarleton employees, their spouses, or their dependents available after 6 months of continued full-time employment.
- Masters Educational Assistance - 100% of eligible tuition and fees being paid on enrollment.
- Fully covered employee health insurance.
- Reimbursement of Insurance Premium Deductions.
- Dental insurance.
- Vision insurance.
- Retirement and Insurance programs.
- Paid sick leave.
- Holiday pay.
- Vacation.
- Longevity pay.
- Paid Birthday Leave.
- Complimentary tickets to all Athletic and Performing Fine Arts events.
- Employee Wellness Release Time.
- Staff Gym Membership Discount with Campus Recreation.
