About the position
The Marketing and Communications Manager administers, manages and supports marketing and communications efforts that attract, inform, convert, and engage Costello College of Business stakeholders including, but not limited to: prospective and current students and their parents, prospective and current faculty and staff, alumni, prospective and current business partners, and various members of the community. The primary purpose of this position is brand marketing, with a focus on driving brand awareness of, and preference for, the Costello College of Business. The Marketing and Communications Manager is responsible for the day-to-day management and operation of the college's social media properties (e.g., Facebook, Instagram, LinkedIn, X, and YouTube). In collaboration with the Sr. Director of Marketing, the position creates and implements engaging social media campaigns. The Manager may interact and engage with business college stakeholders, cross-functional team members, agency resources, and vendors in-person and online, on a regular basis.
Responsibilities
- Independently manage and monitor Costello College of Business social media accounts, Facebook, Instagram, LinkedIn, X, and YouTube.
- Create engaging social content across all platforms; this includes idea development, copy writing, photography, and design of supporting graphics.
- Communicate and interact with relevant stakeholders and cross-functional team members, in-person and online. Prepare monthly analytics reports with interpretative remarks explaining performance and recommendations for optimizing.
- Stay current on best practices and emerging trends in social media.
- Generate written content for non-social media marketing and communications activities (such as the website, e-newsletters, and Impact Magazine) consistent with College messaging strategies, and marketing goals.
- Integrate data from multiple sources into a social media dashboard for monthly reporting.
- Produce a monthly social media dashboard report that analyzes trends, interprets results, and recommends optimization tactics for driving improved performance and desired outcomes.
- Utilize the University eVA system and credit card as appropriate to process purchases for goods and services.
- Utilize the University Travel Request System to generate travel authorizations and reimbursements.
- Execute special projects and additional duties as assigned to support the department.
Requirements
- Bachelor's degree in related field or equivalent combination of education and experience.
- Experience creating on-brand, timely, engaging, and relevant content on a range of social media platforms, including writing and editing social media posts, optimizing for higher audience engagement, and leveraging organic social to drive brand awareness and preference.
- Experience creating compelling visuals (e.g., photography and graphic design) for use on social channels.
- Experience generating and interpreting regular analytics reports for tracking performance and optimizing for desired outcomes.
- Understanding of brand management principles, photo and audio-visual storytelling principles.
- Strong knowledge of optimal media and content mix for education marketing.
- Knowledge of digital marketing and social media platforms.
- Proficiency in various writing styles (news releases, articles, social media, email).
- Proficiency with marketing analytics tools.
- Strong oral and written communications skills.
- Ability to manage multiple tasks and priorities in a fast-paced deadline-driven environment.
Nice-to-haves
- Preference to those with agency experience.
- Knowledge and prior experience with graphic design software - Photoshop, Canva, InDesign, etc. -- and social media scheduling applications -- HootSuite.
