Marketing and Creative Design Specialists

About the position

Join One of Virginia’s Leading Healthcare Teams as a Marketing and Creative Design Specialist! Bayview Physicians Group- one of the fastest-growing, multi-specialty healthcare groups in Virginia- is seeking a dynamic and detail-oriented Marketing and Creative Design Specialist to join our team full-time. In this exciting role, you’ll play a key part in driving our brand forward by coordinating and supporting a variety of marketing and communications initiatives. If you’re passionate about marketing, thrive in a collaborative environment, and are ready to make a meaningful impact in the healthcare space, we want to hear from you! Discover how rewarding your career can be at Bayview Physicians Group.

Responsibilities

• Develop multiplatform marketing strategies and planning; oversee campaign implementation, monitoring, optimization and performance.
• Develop digital and social platform initiatives, including content, marketing performance and audience development.
• Write non-technical copy, edit, and proofread marketing materials.
• Monitor and research marketing trends and strategies to stay up to date with best practices in social media management and digital marketing.
• Identify digital channels and execute social media strategies for campaigns including idea generation, content creation, design, and scheduling.
• Maintain and act as the main point of contact for the organization’s website including web updates and development.
• Create marketing collateral including writing, developing, and managing of marketing materials.
• Conduct search engine optimization tasks to determine strategies for improving visibility and ranking.
• Communicate effectively and professionally with executives, physicians, and staff at all levels of the organization.
• Manage multiple priorities under tight deadlines.

Requirements

• Bachelor’s Degree in Business, Marketing, Communications or relevant field preferred
• Minimum 3 years marketing experience required
• Applicant must be experienced with Adobe Creative Cloud
• Applicant must be proficient in Microsoft Office as well as Website Content Management Systems and social media platforms
• Healthcare experience preferred
• Applicant must be flexible to cover marketing events during after hours, and occasional weekends as needed