University Of Baltimoreposted over 8 years ago
$47,900 - $57,600/Yr
Full-time
Hybrid • Baltimore, MD
Educational Services
Digital Media Specialist,Office of Marketing and Creative Services2016-10-07 00:00:00https://www.higheredjobs.com/international/details.cfm?JobCode=176361078&Title=Digital%20Media%20Specialist%2COffice%20of%20Marketing%20and%20Creative%20Services
Digital Media Specialist,Office of Marketing and Creative Services
Institution:
University of Baltimore
Location:
Baltimore, MD
Category:
Admin - Public Relations, Marketing, and Communications
Posted:
10/07/2016
Application Due:
10/25/2016
Type:
Full Time
Salary:
47,900 to 57,600 USD Per Year
Digital Media Specialist
Office of Marketing and Creative Services
University of Baltimore
Vacancy Number 300714
Regular, full-time exempt position with full, competitive benefits package
Electronic applications must be received by: 10/25/16
Salary: $47,900 - $57,600
The Digital Media Specialist is primarily responsible for developing and executing an integrated digital engagement strategy for the University of Baltimore. Serves as the University's digital voice through: the daily management and monitoring of UB's main social media platforms; the creation and implementation of organic and paid social media campaigns that maximize budget resources; the development of analytics reports and the ability to interpret reports to determine future strategies; and the regular monitoring and evaluation of new digital tools and technologies to inform future approaches. Coordinates, as necessary, with the advertising agency when social strategy/activities are part of overall creative campaign. Additional key responsibilities include consulting with departments and units across campus to keep web content fresh, relevant and engaging; ensuring consistent branding, messaging and quality throughout communications; collaborating with graphic designers and photographers to identify and/or create supporting visuals for social media; and exploring methods of incorporating both professional and user-generated video. Contributes to additional projects on an as-needed basis; these include but are not limited to writing and editing for print and digital projects. Partners with the webmaster to lead the campuswide Web Work Group, ensuring that users are properly trained and that consistent branding and messaging is used throughout the website. We look forward to receiving your required electronic application, cover letter, and resume and learning about your interest in and qualifications for our vacancy.
Write and edit digital content for social media and web; contribute to print projects as needed.
Consult and collaborate with selected internal constituencies to audit and guide the development or improvement of web content and architecture based on best practices and internal standards.
Develop, implement and manage both organic and paid social-media campaigns through key outlets. Create trackable, targeted ads. Review and report on analytics to measure effectiveness and recommend strategic improvements.
Inform and develop an overall University digital communications plan that relies primarily on social media and web content to build engagement as well as brand awareness in support of student recruitment support efforts.
Work with in-house designers and occasionally with freelance photographers to develop appropriate visuals for social media use; also explore possibilities for creating and implementing video-both basic and professional-when appropriate. Identify and prioritize any opportunities to repurpose existing materials.
Keep abreast of technology, social media and analytics/measurement trends and provide recommendations for digital communications strategy and implementation. Establish and manage new content channels and develop social media presence on emerging platforms. As part of the marketing and creative services team, work to ensure consistent branding and messaging throughout the University.
Required Education and Experience
Education: Baccalaureate degree in Communications, Marketing/Digital Media Marketing, Journalism or related field/discipline
Experience: Five years of progressively responsible professional experience in digital media marketing and communications; familiarity with content management systems; knowledge of key social media outlets (Facebook, Twitter, Instagram, Snapchat and LinkedIn) and experience managing social media campaigns; strong understanding of effective web writing; knowledge of web content-strategy fundamentals and social media analytics; experience in project management
Preferred Education and Experience
Education: Master's degree in Communications, Marketing/Digital Media Marketing, Journalism or related field/discipline
Experience: Previous experience in a higher-education environment; working knowledge of HTML, Adobe Creative Suite and video software; photography skills; experience with social media analytics and Google analytics; etc.; experience working directly with clients to help them achieve digital content goals
Required Knowledge, Skills and Abilities
Demonstrated knowledge and skill in writing and editing across all marketing and design platforms; superior written, electronic and verbal communication skills as well as excellent attention to detail. Demonstrated self-starter with thorough understanding of digital content overall and social media in particular; well versed in digital best practices and analytics. Possesses high levels of initiative, motivation, and strategic thinking in addition to the ability to organize workflow, prioritize and manage multiple projects with minimal direction. Demonstrated strong customer service ethic and the ability to meet deadlines, think creatively and exercise sound judgment.
As this position will be responsible for monitoring the University's social media accounts, he or she may need to respond to posts that require immediate attention and/or share these posts with the appropriate University personnel outside of the traditional work day (9 a.m.-5 p.m.) and over the weekend. This work can be done remotely. There may be occasional after-hours or weekend events that require on-site social media coverage.
Electronic applications must be received in our system by the closing date in order to be considered. Submit one PDF (preferred format) or Word document with your cover letter, resume, and any additional information you would like to have considered. Visit http://www.ubalt.edu/about-ub/offices-and-services/human-resources/jobs-at-ub.cfm?&posting=1153 to review application instructions and then apply.
Application Information
Contact:
HR Recruitment Staff
Human Resources
University of Baltimore
Online App. Form:
http://www.ubalt.edu/about-ub/offices-and-services/human-resources/jobs-at-ub.cfm?&posting=1153
AA/EOE/ADA
Apply through Institution's Website
? Copyright 2016 Internet Employment Linkage, Inc.
Digital Media Specialist,Office of Marketing and Creative Services
Institution:
University of Baltimore
Location:
Baltimore, MD
Category:
Admin - Public Relations, Marketing, and Communications
Posted:
10/07/2016
Application Due:
10/25/2016
Type:
Full Time
Salary:
47,900 to 57,600 USD Per Year
Digital Media Specialist
Office of Marketing and Creative Services
University of Baltimore
Vacancy Number 300714
Regular, full-time exempt position with full, competitive benefits package
Electronic applications must be received by: 10/25/16
Salary: $47,900 - $57,600
The Digital Media Specialist is primarily responsible for developing and executing an integrated digital engagement strategy for the University of Baltimore. Serves as the University's digital voice through: the daily management and monitoring of UB's main social media platforms; the creation and implementation of organic and paid social media campaigns that maximize budget resources; the development of analytics reports and the ability to interpret reports to determine future strategies; and the regular monitoring and evaluation of new digital tools and technologies to inform future approaches. Coordinates, as necessary, with the advertising agency when social strategy/activities are part of overall creative campaign. Additional key responsibilities include consulting with departments and units across campus to keep web content fresh, relevant and engaging; ensuring consistent branding, messaging and quality throughout communications; collaborating with graphic designers and photographers to identify and/or create supporting visuals for social media; and exploring methods of incorporating both professional and user-generated video. Contributes to additional projects on an as-needed basis; these include but are not limited to writing and editing for print and digital projects. Partners with the webmaster to lead the campuswide Web Work Group, ensuring that users are properly trained and that consistent branding and messaging is used throughout the website. We look forward to receiving your required electronic application, cover letter, and resume and learning about your interest in and qualifications for our vacancy.
Write and edit digital content for social media and web; contribute to print projects as needed.
Consult and collaborate with selected internal constituencies to audit and guide the development or improvement of web content and architecture based on best practices and internal standards.
Develop, implement and manage both organic and paid social-media campaigns through key outlets. Create trackable, targeted ads. Review and report on analytics to measure effectiveness and recommend strategic improvements.
Inform and develop an overall University digital communications plan that relies primarily on social media and web content to build engagement as well as brand awareness in support of student recruitment support efforts.
Work with in-house designers and occasionally with freelance photographers to develop appropriate visuals for social media use; also explore possibilities for creating and implementing video-both basic and professional-when appropriate. Identify and prioritize any opportunities to repurpose existing materials.
Keep abreast of technology, social media and analytics/measurement trends and provide recommendations for digital communications strategy and implementation. Establish and manage new content channels and develop social media presence on emerging platforms. As part of the marketing and creative services team, work to ensure consistent branding and messaging throughout the University.
Required Education and Experience
Education: Baccalaureate degree in Communications, Marketing/Digital Media Marketing, Journalism or related field/discipline
Experience: Five years of progressively responsible professional experience in digital media marketing and communications; familiarity with content management systems; knowledge of key social media outlets (Facebook, Twitter, Instagram, Snapchat and LinkedIn) and experience managing social media campaigns; strong understanding of effective web writing; knowledge of web content-strategy fundamentals and social media analytics; experience in project management
Preferred Education and Experience
Education: Master's degree in Communications, Marketing/Digital Media Marketing, Journalism or related field/discipline
Experience: Previous experience in a higher-education environment; working knowledge of HTML, Adobe Creative Suite and video software; photography skills; experience with social media analytics and Google analytics; etc.; experience working directly with clients to help them achieve digital content goals
Required Knowledge, Skills and Abilities
Demonstrated knowledge and skill in writing and editing across all marketing and design platforms; superior written, electronic and verbal communication skills as well as excellent attention to detail. Demonstrated self-starter with thorough understanding of digital content overall and social media in particular; well versed in digital best practices and analytics. Possesses high levels of initiative, motivation, and strategic thinking in addition to the ability to organize workflow, prioritize and manage multiple projects with minimal direction. Demonstrated strong customer service ethic and the ability to meet deadlines, think creatively and exercise sound judgment.
As this position will be responsible for monitoring the University's social media accounts, he or she may need to respond to posts that require immediate attention and/or share these posts with the appropriate University personnel outside of the traditional work day (9 a.m.-5 p.m.) and over the weekend. This work can be done remotely. There may be occasional after-hours or weekend events that require on-site social media coverage.
Electronic applications must be received in our system by the closing date in order to be considered. Submit one PDF (preferred format) or Word document with your cover letter, resume, and any additional information you would like to have considered. Visit http://www.ubalt.edu/about-ub/offices-and-services/human-resources/jobs-at-ub.cfm?&posting=1153 to review application instructions and then apply.
Application Information
Contact:
HR Recruitment Staff
Human Resources
University of Baltimore
Online App. Form:
http://www.ubalt.edu/about-ub/offices-and-services/human-resources/jobs-at-ub.cfm?&posting=1153
AA/EOE/ADA
Apply through Institution's Website
? Copyright 2016 Internet Employment Linkage, Inc.
