Marketing and Product Management Associate

About the position

The Marketing and Product Management Associate at Roland Foods will support day-to-day marketing functions while managing our GDSN data pool. This position will play a key role in organizing product assets, managing updates, and supporting the team’s ability to build effective campaigns and customer-facing materials. This is a great opportunity for someone who thrives on structure, organization, and enjoys the intersection of data and creative marketing. The Marketing and Product Management Associate will sit on Roland’s Marketing, Creative & Sales Operations team, reporting to the Marketing Manager.

Responsibilities

• Assist the marketing team with daily operational tasks, including managing swag orders, coordinating influencer and PR mailers, contributing to copywriting projects, and supporting brand awareness efforts.
• Responsible for owning day-to-day systems management of GDSN platforms, Syndigo, 1 World Sync, and Sysco Supplier Suite, etc.
• Partner with the creative team to set up new items and update the existing portfolio as needed.
• Respond to customer-specific requests for product maintenance & data. Own Customer Portal Support and Syndication across various channels and customers such as Sysco, US Foods, and GFS.
• Manage and Optimize Distributor and Customer GS1/GDSN Scorecards, meeting customer-specific KPIs.
• Ensure marketing materials reflect the most current product data.
• Support the Roland Foods social marketing efforts: Help manage the marketing calendar, coordinating internal timelines and deliverables, and scheduling posts.
• Own and manage all influencer marketing campaigns.
• Actively engage on our social channels to grow our presence and following.
• Assist in the development of Roland Foods Marketing Materials: Partner with the creative team to support copywriting needs for marketing collaterals, email campaigns, and website content.
• Develop original Roland Foods blogs guided by industry research and SEO.
• Collaborate with the culinary team to post recipes, product spotlights, and collections to the Roland Foods website.

Requirements

• 1–2 years of relevant experience in a marketing role.
• Strong data management and analytical skills.
• Excellent written communication and editing skills.
• Demonstrated experience and comfortability working in Excel.
• Organized & detail-oriented with the ability to learn quickly and take on diverse marketing tasks.

Nice-to-haves

• Bachelor’s Degree, preferably with a focus in Marketing or a related field.
• Experience with Adobe or other design programs (i.e., Canva) preferred.
• Experience with Email programs (i.e., HubSpot) is a plus.