Marketing and Sales Director

About the position

The position involves leading the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy. The role requires forming and fostering relationships with local community professionals, promoting a positive social media presence, overseeing various marketing channels, bridging the gap between marketing and sales, delivering exceptional tours for prospective residents, implementing follow-up strategies, and managing the Customer Relationship Management (CRM) tool.

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration
• Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity
• Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
• Bridges the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach
• Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care
• Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns
• Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts

Requirements

• Associates Degree preferred
• Valid Driver's License
• 3+ years previous sales, marketing, or community outreach required
• Assisted/Supportive Living experience preferred
• Exceptional communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Unlimited growth opportunities
• Medical, dental, and vision benefit packages available
• Work-life balance | Paid Time Off
• EAP & Maven family planning program
• 401(k) employer match biweekly
• Self-service payroll
• Daily pay options available