Marketing Assistant Manager

About the position

The Marketing Assistant Manager is responsible for developing and executing all communication strategies, including marketing, advertising, events, and public relations. This individual will play a key role in implementing marketing initiatives to drive store traffic, build brand awareness and sales. The ideal candidate will have a passion for the luxury industry, a creative mindset, and the ability to manage complex timelines and execute with precision.

Responsibilities

• Provide recommendations for the media plan in order to maximize brand awareness and exposure
• Manage all retail and wholesale marketing material
• Constant search for new media partners
• Understanding of traditional and emerging marketing channels
• Ensure advertising material are strictly followed HQ guideline
• Maintain advertising calendar
• Support department with product launches and brand initiatives
• Develop a strong relationship with local PR agency for ensuring Qualitative and Quantitative media coverage
• Manage all logistics and security requirements for product loans
• Support celebrities/influencers/tastemakers dressings
• Monitor press clippings and dressings
• Continuously monitor and analyze media coverage of competitors and industry trends
• Manage PR calendar to ensure that events are staffed and product coordinated
• Manage the planning, execution and follow-up of all events/initiatives/activations
• Ensure positive ROI's with each event/initiative/activation across press, retail and wholesale
• Develop briefs and mood boards for events/initiatives/activations, as needed
• Identify and suggest new vendors including but not limited to: catering, production, florist, etc.
• Collaborate internal teams to identify and develop retail opportunities, such as events, sponsorships, and partnerships
• Proactively propose event concepts
• Assist HQ Communication team in community management
• Identify potential influencers and content creators for local campaigns to drive brand awareness and engagement
• Manage all internal and external communications, included but not limited to: Editorial coverage & talent dressings, Advertising, Holiday Communication, Organization of trainings, Monthly recaps
• Support the wholesale team with all the activities related to communications, advertising and events
• Assist HQ Communication team in creating contents and assets for Vhernier's internal communication channels, including newsletters, intranet, and employee.
• Assist Senior Management with oversight of the Communications Department local budget
• Keep track of local Communication budget spend
• Attend internal meetings and carry out designated office duties as directed by Senior Management
• Ensure Brand Image is respected, and Brand Guidelines are followed in all activities
• Recommend new ideas to develop and improve per market the brand awareness and notoriety
• Oversee the onboarding and payment execution for all current and new vendors
• Follow up on Invoices for Advertising & Media, Production, Events and PR
• Act as liaison between corporate, external partners, and retail teams
• Prepare marketing and PR reports, presentations and agendas/briefings in advance
• Arrange client meetings as directed by Senior Management
• Take accurate notes during team and/or client meetings and circulate notes in a timely manner
• Perform other duties as required

Requirements

• Bachelor's degree in marketing, communications or a related field
• 3 - 5 years of experience in marketing, communications or a related field
• Proficiency working with social media platforms and digital landscape
• Past event planning experience
• Interest in the luxury industry, specifically jewelry
• Highly detail-oriented with strong time management skills
• Strategic thinker who can quickly adjust approach and priorities
• Strong interpersonal skills, approachable, positive and flexible
• Self-starter, high degree of initiative and independence
• Excellent computer skills in Microsoft Office (Office, Word, Excel and PowerPoint)
• Travel required based on the needs of the business

Benefits

• Medical, dental, and vision programs
• Health savings and flexible spending accounts
• Life insurance
• Disability benefits
• 401(k) with employer match
• Paid time off
• Wellness reimbursement benefit
• Access to the employee assistance program
• Volunteer days off