About the position
Ritter Insurance Marketing, an Integrity partner, is an independent marketing organization supporting independent insurance agents in the senior health and life insurance market. Based in Harrisburg, Pennsylvania, Ritter has satellite offices in New York, Nebraska, Idaho, Arizona, Florida, Maryland, North Carolina and Ohio. More than 280 full-time Ritter employees support the business of over 15,000 independent insurance agents in all 50 states. Its proprietary software development and agent service departments develop and market leading business solutions for insurance agents. Marketing Assistant responsibilities include assisting in organizing campaigns and developing marketing strategies. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.
Responsibilities
- Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities.
- Supporting marketing executives in organizing various projects.
- Conducting market research and analyzing consumer rating reports/questionnaires.
- Employing marketing analytics techniques to gather important data (social media, web analytics, rankings etc.).
- Updating spreadsheets, databases and inventories with statistical, financial and non-financial information.
- Assisting in the organizing of promotional events and traditional or digital campaigns and attending them to facilitate their success.
- Preparing and delivering promotional presentations.
- Communicating directly with agents, vendors and encouraging trusting relationships.
- Ensuring all supporting documents and contracts (licensing) are in place prior to deploying the Campaign.
- Maintaining campaign flow and ensuring all projects are progressing timely to meet deadlines.
- Notifying the Creative Marketing Manager of any lulls in progress or potential issues with campaign flow.
- Coordinating marketing lists for each campaign and requesting proper lists from the Database Administrator(s).
- Cleaning the list(s) properly and getting approval(s) from the Director of Marketing.
- Delivering the list accordingly.
- Ensuring all Webinars are scheduled, recorded, and deployed properly.
- Keeping a calendar for creative pieces and campaigns.
- Tracking all banners, web pages, and other media and ensuring they are rotated as needed.
- Tracking all recurring events/campaigns and ensuring they are updated as needed.
- Assuming responsibility for miscellaneous duties as assigned by supervisor.
Requirements
- BS/BA in Marketing, Business or related field.
- Knowledge of Marketing and Creative Team operations and procedures.
- Basic understanding of insurance and agent relationship.
- Thorough understanding of the creative process, including internal and carrier approval processes.
- Proven experience as a marketing assistant.
- Good understanding of office management and marketing principles.
- Demonstrable ability to multi-task and adhere to deadlines.
- Well-organized with a customer-oriented approach.
- Good knowledge of market research techniques and databases.
- Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.).
- Exquisite communication and people skills.
Benefits
- Medical insurance offered starting 1st of the month following date of hire.
- Employer pays majority of employee-only coverage premiums.
- Dental and vision insurance offered starting 1st of the month following date of hire.
- Employer pays 100% of employee-only coverage premiums.
- Short-term and long-term disability insurance are paid 100% by Integrity.
- Life and AD&D insurance are paid 100% by Integrity.
- Voluntary life and AD&D insurance for employee, spouse, and children are available.
- 401K plan with company match.
- Hybrid schedule offering two work-from-home days each week.
- 11 paid holidays.
- Casual dress code.
