Marketing Assistant

About the position

This role is essential in supporting and actively participating in the College's marketing efforts. Responsibilities include maintaining and updating website content, creating and editing new content, graphic design, and supporting social media initiatives. Additionally, the position involves assisting in the creation and execution of advertising campaigns and handling the department's administrative duties.

Responsibilities

• Supports and contribute to the work of the marketing team.
• Handles walk-in customers, incoming calls, inquiries, and requests in a positive and professional manner.
• Communicates through a variety of channels (telephone, mail, email, in person) in an accurate, professional, pleasant, and approachable manner.
• Aids in the implementation of the communication, marketing and public relations policies and activities to create and sustain a consistent and successful brand identity and brand voice, along with a positive media image.
• Assists in planning, developing, and executing marketing campaigns across various platforms, including social media, email marketing, and print media.
• Fosters relationships and collaborates with external vendors when necessary.
• Utilizes Adobe Creative Cloud to create engaging content for the institution's website, blog, social media channels, and promotional materials.
• Supports research on market trends, competitor activities, and target audience preferences to inform marketing strategies.
• In collaboration with the Executive Director of Marketing, plans, creates, implements and tracks advertising campaigns, including digital and print.
• Regularly edits, updates, and creates content for the College's website utilizing the content management system.
• Supports proofing a variety of written materials according to Associated Press style and Bellin College's style guide.
• Help to monitor and analyze the performance of marketing campaigns and provide insights and recommendations for improvement.
• Develop project timelines, traffic jobs and maintain deadlines using project management software.
• Research and purchase promotional materials for marketing and other departments and purchase marketing supplies.
• Maintains marketing and promotional items inventory.
• Assists in processing department invoices and credit card billing statements and preparing and submitting expense reports.
• Maintains accurate records of financial transactions and corresponds with the finance department to ensure timeliness and accuracy.
• Collaborates with marketing team on the effectiveness of marketing activities and programs, gathering external and internal feedback through a variety of sources and adjust plans and activities accordingly.
• Supports College events through storytelling, promotion and photography.
• Assists with the establishment and evaluation of strategic and long-range goals of the Marketing Department.
• Participates in the College wide efforts related to continuous quality improvement.
• Maintains professional confidentiality.
• Promotes effective and positive working relationships with internal and external customers.
• Assists with a variety of projects as delegated or as appropriate to the position.
• Serves as a member of College committees.

Requirements

• Bachelor's degree in marketing, communications, graphic design, public relations, English or related field.
• A minimum of one year of experience working in the marketing department of a company, education setting or agency is required.
• Experience working with Microsoft Office, Adobe Creative Cloud, and social media platforms.
• Higher education experience preferred.
• Knowledgeable about the regional community.
• Working knowledge of marketing and communication strategies, social media and advertising tactics.