Marketing Assistant

About the position

This position plays a central role in supporting the creation and execution of strategic marketing plans which support WVU Medicine's strategic business priorities and operational goals. The successful applicant must have the ability to work within many areas of marketing, including working well with team members, having a strong understanding of marketing budgets, and placing media buys in a variety of formats (print, digital, out-of-home, broadcast). Additional needs would be assisting in marketing campaigns across multiple marketing channels, supporting the execution of the social media strategy, and in support of assigned services and developing copy and content that can be repurposed across multiple outreach channels.

Responsibilities

• Assists in the development and execution of best practices, supporting the compilation of metrics to gauge program success, and looking for creative solutions to support overall team initiatives.
• Assists in the writing, supports copy edits, proofread, and provides support to repurpose content marketing deliverables (e.g. - collateral, web pages, blog posts, whitepapers, and case studies).
• Assists in the development of a rich content/editorial calendar that attracts a qualified audience.
• Supports the creation of digital graphics and basic design and layout of materials.
• Assists in the development of marketing automation, and supports the digital marketing campaigns.
• Helps measure performance of outreach campaigns against set goals (ROI and KPIs).
• Supports the plan and helps to execute SEO/SEM and display advertising campaigns.
• Supports the development of content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.
• Provides assistance in the development and updates to company presentations utilizing PowerPoint (e.g. - new and existing templates).
• Provides support and assistance for industry related conferences, trade shows, and events.
• Assists in the establishment and maintenance of relationships with Industry media contacts, organizations, and key influencers.
• Provides support by recommending marketing strategy adjustments to meet changing market and competitive conditions.
• Provides support duties including, but not limited to: database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support.
• Assists and supports senior level staff and leaders.
• Assists in the monitoring of trends and insights, and suggest optimization spends and performance based on the insights.

Requirements

• High School diploma, or equivalent.
• One (1) year administrative or marketing experience.

Nice-to-haves

• Bachelor's degree in marketing, communications, public relations, or related field.
• Two (2) years of experience in Healthcare marketing.