About the position
Ritter Insurance Marketing, an Integrity partner, is an independent marketing organization supporting independent insurance agents in the senior health and life insurance market. Based in Harrisburg, Pennsylvania, Ritter has satellite offices in New York, Nebraska, Idaho, Arizona, Florida, Maryland, North Carolina and Ohio. More than 280 full-time Ritter employees support the business of over 15,000 independent insurance agents in all 50 states. Its proprietary software development and agent service departments develop and market leading business solutions for insurance agents. Marketing Assistant responsibilities include assisting in organizing campaigns and developing marketing strategies. This work will be a critical factor for the smooth operation of the Marketing department and the attainment of its goals, as well as for the long-term growth of the company.
Responsibilities
- Undertaking daily administrative tasks to ensure the functionality and coordination of the department's activities.
- Supporting marketing executives in organizing various projects.
- Conducting market research and analyzing consumer rating reports/questionnaires.
- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.).
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information.
- Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success.
- Prepare and deliver promotional presentations.
- Communicate directly with agents, vendors and encourage trusting relationships.
- Ensure all supporting documents and contracts (licensing) are in place prior to deploying the Campaign.
- Maintain campaign flow.
- Ensure all projects are progressing timely to ensure all deadlines are met.
- Notify the Creative Marketing Manager of any lulls in progress or potential issues with campaign flow.
- Coordinate marketing lists for each campaign.
- Request proper lists from the Database Administrator(s).
- Clean the list(s) properly.
- Get approval(s) from the Director of Marketing.
- Deliver the list accordingly.
- Ensure all Webinars are scheduled, recorded, and deployed properly.
- Keep a calendar for creative pieces and campaigns.
- Track all banners, web pages, and other media and ensure they are rotated as needed.
- Track all recurring events/campaigns and ensure they are updated as needed.
- Assumes responsibility for miscellaneous duties as assigned by supervisor.
Requirements
- BS/BA in Marketing, Business or related field.
- Knowledge of Marketing and Creative Team operations and procedures.
- Basic understanding of insurance and agent relationship.
- Thorough understanding of the creative process, including internal and carrier approval processes.
- Proven experience as a marketing assistant.
- Good understanding of office management and marketing principles.
- Demonstrable ability to multi-task and adhere to deadlines.
- Well-organized with a customer-oriented approach.
- Good knowledge of market research techniques and databases.
- Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.).
- Exquisite communication and people skills.
