About the position
The Marketing Assistant is responsible for supporting trade show campaigns for Eriez-USA and supporting the execution of other marketing initiatives designed to generate leads and improve brand awareness. This position reports to the Eriez-USA Senior Director of Sales and has a dotted line to the Vice-President of Global Marketing.
Responsibilities
- Plan, coordinate, and support the execution of Eriez-USA’s trade show activities in close collaboration with the Corporate Marketing team and Eriez-USA sales staff.
- Coordinate messaging, booth layouts, and product displays with input from both the local sales team and Corporate Marketing.
- Place external orders with vendors for each assigned event, including booth space, materials, utilities, services, and deadlines—prioritizing early submissions for cost savings.
- Partner with internal creative marketing team and external vendors to develop trade show materials (e.g., graphics) consistent with global branding guidelines.
- Maintain inventory of US-based trade show materials.
- Enter internal orders for each show into E1 for equipment, promotional materials, and show-specific needs.
- Organize assembly and shipping of trade show materials, kits, literature, giveaways, and update digital content on touchscreen monitors.
- Collaborate with the corporate marketing team to develop and execute multichannel marketing campaigns centered on key shows.
- Track all trade show details (contacts, costs, materials) using approved software.
- Import or manually enter leads generated from trade shows into the CRM system and ensure accuracy.
- Assist the Global Marketing team with various projects and campaigns in the Americas as directed, always ensuring consistency with Eriez branding and strategic direction.
- Help coordinate and execute local marketing initiatives, seminars, presentations, meetings, and customer events.
- Support internal communication and information sharing between Eriez-USA and the Corporate Marketing team to ensure transparency and alignment.
- Maintain and update the Eriez-USA Marketing intranet page to ensure accuracy and relevancy of content.
- Provide back-up coverage for key marketing email inboxes (e.g., marcom@eriez.com, eriez@eriez.com).
- Develop and maintain Standard Operating Procedures (SOPs) for key responsibilities.
- Identify and recommend improvements to processes and programs on an ongoing basis.
- Other related business duties and activities assigned by immediate supervisor and other management staff.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- 1-2 years of experience in a marketing or administrative support role.
- Strong written and verbal communication skills.
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to work collaboratively in a team environment.
- Excellent organizational skills and attention to detail.
Benefits
- 401(k)
- Employer 401(k) matching
- Dental insurance
- Disability insurance
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
