About the position
Crown Royal, Diageo North America's 'Crown Jewel' and largest trademark by value, is a brand with extraordinary momentum. Led by a powerful insight that 'Status is not about what you have, but about what you give and how you give it,' Crown Royal has defied industry and category conventions, celebrating its purpose of Exceptional Generosity in culture and transcending whisky and spirits alike. The result: an industry leading, dynamic and modern luxury brand with a decade years of consistent growth. Since the brand's inception in 1939 as a gift for the King and Queen of England on their first trip to Canada, Crown Royal has always been known as 'the good stuff.' Today Crown Royal competes in the highly competitive and rapidly evolving North American Whisky industry that extends across a complex range of segments including Blended Whisky, Flavored Whisky and Luxury Higher Marques. With a diverse range of category-leading and award-winning whiskeys, and an even more diverse drinker base across race, gender & geography, Crown Royal is poised to lead the current and future evolution of the category by reaching modern whiskey drinkers looking for more meaningful brands.
Responsibilities
- Support the Crown Royal brand team across our critical growth drivers with a focus on commercial and experiential programming for our biggest cultural platforms - NFL and Country Music
- Lead the internal marketing planning and execution for all major communications and cultural activations within the portfolio
- Assist and manage advertising and promotion budgets, budget workflow (inclusive of PO/finance management) regular budget reporting and ongoing investment optimization and M&E
- Deliver business insights and performance analytics with regular / ad hoc reporting.
- Liaise with Pre-Mix team in driving our brand equity across our RTD and RTS portfolios
- Lead all community engagement and programming for our military community
Requirements
- Undergraduate degree or equivalent experience required.
- Demonstrated passion for brand building and the spirits category.
- Skilled relationship builder and influencer - ability to motivate a complex commercial organization.
- Strong quantitative thinking - comfort / fluent with data manipulation and analysis.
- Ability to manage multiple projects effectively, prioritize and drive to action in a timely manner.
- Performance motivated and driven to become a commercial expert.
- Ability to manage large budgets in a structured and organized manner.
- Positive outlook amidst challenges and effectively able to problem-solve.
Benefits
- Healthcare benefits
- Retirement benefits
- Short-term and long-term disability coverage
- Basic life insurance
- Wellness benefits
- Industry leading parental leave
