About the position
At Spacelabs Healthcare, you make a difference. Every member of our worldwide team plays an integral role in improving treatment and helping providers deliver exceptional care to their patients. From newborns to centenarians, more than 60 million people benefit each year from the advancements we make in patient monitoring and management, care coordination and clinical decision support. Driven by the belief that anyone who seeks care could be a member of our own family, our team is dedicated to solving the greatest challenges the healthcare system currently faces, including the need to enhance the patient experience, improve population health, reduce costs, support care team well-being and advance health equity. As part of our mission, we take pride in creating services and technologies that are personalized and tailored to support the needs of healthcare providers anywhere in the world. Because while we may not be at a patient's bedside, their health is still in our hands. We are seeking a dynamic and detail-oriented Marketing Associate to join our marketing team. The ideal candidate will have a clinical or nursing background with at least 5 years of experience, bringing valuable insights to our marketing strategies and initiatives. This role involves collaborating with cross-functional teams to drive product awareness, engagement, and adoption within healthcare settings. This position is based at Spacelabs headquarters in Snoqualmie, Washington. The expectation is to collaborate on-site 3+ days per week.
Responsibilities
- Conduct thorough market analysis to identify trends, opportunities, and competitive landscape in the patient monitoring and diagnostic cardiology sectors.
- Work with sales management to align sales behavior via targeting and segmentation, using compensation, CRM and other structures.
- Develop compelling marketing materials, including brochures, presentations, and digital content, tailored to healthcare professionals and institutions.
- Assist in planning, execution, and monitoring of marketing campaigns to promote product lines, ensuring alignment with overall business objectives.
- Leverage clinical expertise to provide valuable input on product positioning, messaging, and educational content.
- Work with the digital team to track and analyze the effectiveness of marketing initiatives, using data to refine and optimize future campaigns.
- Work closely with sales, product development, and regulatory teams to ensure cohesive and compliant marketing efforts.
- Uphold the company's core values of Integrity, Innovation, Accountability, and Teamwork.
- Demonstrate behavior consistent with the company's Code of Ethics and Conduct.
- Report any quality problems or defects to management for corrective action.
- Duties may be modified or assigned at any time to meet the needs of the business.
Requirements
- Bachelor's degree in Marketing, Business, Nursing, Respiratory Therapy, or a related field
- Minimum of 5 years of clinical nursing or respiratory therapy experience, preferably within the ICU, ED or other ward with patient monitoring
- Strong analytical and research skills
- Excellent written and verbal communication abilities
- Ability to work independently and as part of a team
- Detail-oriented with strong organizational skills
- Familiarity with healthcare regulations and compliance standards
- Creative thinker, proactive problem solver, and passionate about improving patient care through innovative marketing strategies
