About the position
The Marketing Automation Administrator will be responsible for the day-to-day configuration, optimization, and maintenance of our global Marketo Engage instance and its integrated technologies. This includes cross-platform support across Salesforce, Vertify, and other third-party tools essential to marketing and sales alignment. The Marketing Operations team has global oversight of our integrated technology stack, ensuring leads and contacts flow efficiently and accurately to the right teams, at the right time. As a key member of the global marketing organization, you'll work cross-functionally with teams including lead generation, content, digital, product marketing, and corporate communications to support demand generation and customer lifecycle initiatives. We're looking for a Marketo expert with hands-on platform experience and an operational mindset-someone who understands not just the technology but the data flow and the performance levers behind it. An interest in data governance, system integration, and performance optimization is essential, as this role will help bridge the gap between platforms and support our shift toward more complex data models and next-generation marketing operations.
Responsibilities
- Ensure our Marketo instance is configured and maintained as a best-in-class platform to meet global business needs
- Operate, configure, and troubleshoot Marketo, Salesforce, and integrated third-party tools
- Translate business needs into scalable automation processes across Marketo and Salesforce, leveraging Vertify for smooth integration and data sync
- Support the implementation and optimization of lead nurture, recycle, and win-back programs globally
- Proactively identify areas for increased efficiency, scalability, and improved data quality through automation
- Create and maintain data governance guidelines and SOPs for account-based marketing, workspaces, campaign architecture, and lead management
- Partner with Sr Manager, Marketing Operations to evolve our marketing tech stack, evaluate new tools, and define global architecture and process
- Stay informed on industry best practices, marketing automation trends, and performance benchmarks to drive Marketo innovation
- Build, test, and optimize email programs, landing pages, forms, segmentation, and scoring models within Marketo
- Own lead scoring implementation and maintenance to support lead qualification and routing strategies
- Support global data hygiene initiatives and quality control processes to maintain a clean, compliant database
- Educate system users on platform functionality, enhancements, and governance standards
- Maintain clear documentation of processes, workflows, and platform configurations
- Collaborate with internal stakeholders to align execution and performance
- Administer integrated platforms including event tools, predictive scoring, and reporting systems
Requirements
- Bachelor's degree in Marketing, Business, or related field
- Adobe Certified Expert: Marketo Engage Business Practitioner
- 3-5 years of Marketo administration experience
- 3+ years of experience with Salesforce.com, with the ability to understand and translate data and processes between systems
- Strong knowledge of Vertify or other integration tools (Mulesoft) a plus
- A passion for data flow, performance metrics, and optimization across systems
- High attention to detail and strong organizational skills in a fast-paced environment
- Self-starter who can prioritize and manage multiple initiatives effectively
Nice-to-haves
- Experience in B2B demand generation and results-driven marketing programs
- Working knowledge of global data privacy and retention regulations (e.g., GDPR, CASL, CCPA)
- Excellent verbal and written communication skills
- Highly collaborative, with a proactive and team-oriented mindset
- An interest in future-facing data engineering practices and customer data platforms (CDPs) is a plus
Benefits
- Medical, dental and vision care
- EAP programs
- Paid time off
- Recognition programs
- Retirement and investment options
- Charitable gift matching programs
- Worldwide days of service
