About the position
Join our fast-paced and collaborative B2B marketing team as a Marketing Automation Manager, where you'll lead the development and execution of data-driven email and nurture campaigns that drive customer engagement and pipeline growth. In this role, you'll partner closely with stakeholders across marketing, sales, and operations to deliver targeted, personalized programs using Marketo and Salesforce. You'll play a key role in shaping how we automate and scale lead nurturing strategies, optimize the customer journey, and improve conversion through intelligent segmentation and performance analysis. This is an exciting opportunity to influence AMD's marketing automation strategy while contributing to high-impact areas like AI, data center, and adaptive computing-all within an innovative, growth-focused environment.
Responsibilities
- Lead strategy and execution of email marketing programs, including nurture tracks, trigger-based campaigns, and lifecycle workflows
- Develop audience segmentation, lead scoring, and personalization strategies to increase engagement
- Partner with demand generation and sales teams to align on lead nurturing and qualification goals
- Ensure smooth integration and lead handoff processes between Marketo and Salesforce
- Analyze performance metrics and apply data insights to continuously optimize campaign effectiveness
- Maintain compliance with global email and data privacy standards
- Support enterprise lead routing strategies and develop best practices for lead capture and conversion
Requirements
- Expertise in Marketo, including campaign execution, scoring, reporting, and integrations
- Experience with Salesforce or other CRM platforms
- Knowledge of email marketing best practices, compliance (CAN-SPAM, GDPR), and performance optimization
- Strong analytical skills and ability to translate data into actionable insights
- Proven success in a B2B environment, especially supporting sales pipeline goals
- Comfortable managing multiple projects and collaborating across teams
Nice-to-haves
- Marketo certification is a strong plus
Benefits
- AMD benefits at a glance
