Marketing Campaign Manager (Outbound B2B SaaS)

About the position

Tipalti is seeking an experienced Campaign Manager to join our marketing team. In this high-impact role, you will develop, launch, and manage highly targeted, multi-touch, multi-channel prospects and nurture campaigns that meet the growth objectives of the business, with a strong emphasis on driving pipeline generation.

Responsibilities

• Develop and execute full-funnel integrated campaigns to build pipeline within identified target accounts/industries
• Define ideal customer profiles and develop creative, innovative, and engaging messaging
• Work with the creative, content and web teams to deliver high quality campaign assets that resonate with the target audience
• Define and track campaign metrics to ensure business impact measured by leads, opportunities, pipeline generated (sourced/influenced), and bookings achieved
• Manage campaign launch and timeline, ROI, and data-driven improvements through optimization and be accountable for campaign results
• Communicate campaign strategy and results with stakeholders
• Contribute to the planning, executing and measuring of lead generation campaigns and webinars

Requirements

• 5+ years of proven experience in software/SaaS marketing, demand generation, or campaign management
• Experience developing and executing B2B SaaS campaigns to mid-market businesses
• Experience with marketing automation, CRM & project management software (Salesforce, Asana, Marketo preferred)
• Creative thinker that excels at multitasking in fast-paced environments
• Proactive self-starter, demonstrating high initiative and critical thinking
• Proven ability to think strategically and execute while learning from data and quickly course-correcting based on the data
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritise numerous projects simultaneously
• Excellent verbal and written communication skills
• Team player with the ability to collaborate cross functionally, and also work independently
• Adept at juggling multiple priorities, excellent attention to detail, and service orientation

Nice-to-haves

• Solid understanding and background in email marketing, digital marketing, content marketing, and multi-channel demand generation campaigns
• Passionate about results, improving programs, and testing new ideas
• Expertise in a marketing campaigns/demand generation role, in SaaS or a B2B tech environment
• Executing marketing campaigns, end-to-end, against measurable goals

Benefits

• Hybrid working model that requires you to be in the Plano office on Monday, Tuesday, and Thursday
• Competitive salary and stock options
• Matching 401K
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• 15 days of PTO
• Free lunch on office days
• Fresh fruit, snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture