Marketing Campaign Manager

About the position

The Marketing Campaign Manager applies strategic and imaginative thinking to contribute to the development and delivery of marketing programs and campaigns across all business units. Working in close collaboration with Product Marketing and other key stakeholders, the Marketing Campaign Manager will leverage their knowledge of an array of digital and traditional marketing methods to design and deliver campaigns to achieve the desired outcomes and corporate marketing OKRs and KPIs.

Responsibilities

• Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
• Develop and implement marketing strategies that meet the goals of the organization.
• Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth.
• Plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery.
• Monitor and manage the budgets for assigned marketing campaigns.
• Organize and manage complex projects, priorities, and multiple tasks simultaneously.
• Think creatively to develop innovative ideas to attract and retain customers.
• Monitor the progress of all assigned campaigns, making adjustments as needed.
• Analyze campaign data to evaluate its effectiveness and identify areas for improvement.
• Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
• Compile and provide regular reports to stakeholders, including senior management and the marketing team.
• Understand, monitor and report on campaign KPIs and other performance metrics.
• Analyze data, interpret marketing trends, and make informed decisions.
• Demonstrate adaptability to changing market conditions.
• Maintain compliance with Inovalon’s policies, procedures and mission statement.
• Adhere to all confidentiality and HIPAA requirements.
• Fulfill responsibilities for achieving operational and financial success of the Company.
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures.

Requirements

• Minimum three years of experience in building and administration of marketing campaigns or programs.
• Experience marketing technology platforms, tools, products or services, preferably in a B2B environment.
• Intermediate to expert level knowledge of and practical experience using marketing tools such as Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms.
• Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word.
• Excellent oral and written communication skills.
• High energy, enthusiasm, and initiative.
• Demonstrated effective time and self-management skills.

Benefits

• Health insurance
• Life insurance
• Company-paid disability
• 401k
• 18+ days of paid time off
• Performance-based incentives