Marketing Campaigns Manager

About the position

The Marketing Campaigns Manager has the opportunity to be responsible for the strategic planning, execution, and performance analysis of integrated marketing campaigns that drive brand awareness, customer engagement and revenue growth. This role requires a blend of marcom and audience-based prowess, strategic organization skills, knowledge of channels, analytical rigor, and cross-functional collaboration to ensure campaigns are aligned with business objectives and resonate with target audiences. This role requires independent study of Black & Veatch businesses, markets, audiences and solutions. The candidate will grow in progressive understanding of our markets, solutions and audiences to provide coaching and guidance on campaign creation and efficacy.

Responsibilities

• Develop and lead integrated marketing campaigns tailored to specific market segments and client personas.
• Define campaign objectives, key messages, and value propositions based on customer pain points and business goals.
• Ensure campaigns are linked to overall imperatives and initiatives for marketing.
• Define processes for the flow of campaign work throughout marketing from ideation and planning through execution, measurement, refinement and ongoing monitoring.
• Oversee the end-to-end planning for campaigns with business leaders and functional leaders including strategy development, audience-based targets, messaging development by segment and persona, content development, media planning, and channel activation.
• Coordinate deeply with internal teams such as marketing communications, creative services, demand and marketing operations, external and internal communications, events and regional marketers.
• Provide end-to-end views and timelines of campaigns by various market segments and personas to ensure coordination of messaging to key targets.
• Communicate regularly within marketing and to stakeholders on the status and performance of campaigns.
• Outline demand generation and performance marketing tactics with the demand manager and commercial marketers.
• Optimize campaigns using data-driven insights to improve conversion rates and ROI.
• Work closely with commercial marketing, sales and pursuits, external communications and agencies to ensure campaign alignment and consistency across touchpoints.
• Define KPIs and success metrics. Monitor campaign performance and generate insights to inform future strategies.
• Research, network and propose marketing campaign methodologies, models for campaign management, and collaborate with marcom, demand, and external communications on real-time content marketing, digital marketing and social marketing.

Requirements

• Experience working with businesses to develop end-to-end marketing campaigns and large programs in a fast-paced and results-driven environment.
• Agency background or experience managing agency relationships.
• Excellent knowledge of multichannel and digital marketing tools and techniques, including paid and earned media, demand-based campaigns, email and content marketing, marketing events, and RevOps systems.
• Strong understanding of marketing principles, campaign development and digital marketing channels.
• Efficient project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent writing, communication and organizational skills.
• Familiarity with B2B marketing strategies and enterprise sales and marketing cycles.
• Experience supporting regional and global deployment of marketing campaigns.
• Assertive and ownership mentality - understands and feels accountable for the details and success of campaigns.
• Ability to hold crucial conversations and negotiate between stakeholders.
• Comfortable working in matrixed organizations and cross-functional teams and astute at influencing and coaching stakeholders.
• 8+ years of experience in marketing with a strong focus on campaign management, digital marketing, and performance media.
• Bachelor's degree in marketing, communications, analytics or related field.
• Strong decision making and judgment.
• Excellent stakeholder management skills.
• Ability to work independently and as part of a team.
• Mature problem-solving and analytical skills.

Nice-to-haves

• 8 years progressive experience.

Benefits

• Competitive compensation.
• 401K match.
• Benefits that start day 1.
• Flexible work schedules.
• Paid vacation and holiday time.
• Sick time and dependent sick time.
• Company-matched 401k plan.
• Adoption reimbursement.
• Tuition reimbursement.
• Vendor discounts.
• Employment referral program.
• AD&D insurance.
• Pre-taxed accounts.
• Voluntary legal plan.
• B&V Credit Union.
• Performance-based bonus program.