About the position
In this role, you will support the marketing activities of agents, provide training and troubleshooting on marketing systems and tools, including CRM, Marketing Toolkit, social media, agent websites, etc., provide ideas, guidance and support for local marketing activities and educate on best practices and guidelines. You’ll be a resource to help agents drive new customer acquisition, cross-sell existing clients as well as strategies that enhance client retention. Through monthly coaching calls and ad-hoc requests, support agents and their staff to plan marketing activities, answer marketing program and system questions, and provide up-to-date information on programs, initiatives, campaigns, and contests. Build relationships with your assigned agents, marketing peers and field leadership and collaborate on support of the agency force and achievement of company goals. Work with your assigned agents to establish goals, evaluate results and effectiveness of marketing activities, and make personalized recommendations for their local market. Serve as a valuable marketing resource in the field by providing feedback and ideas to Marketing Services leadership on programs, initiatives, opportunities, and agent marketing needs. Present and train on marketing topics and systems at the agency and state level.
Responsibilities
- Support the marketing activities of agents.
- Provide training and troubleshooting on marketing systems and tools.
- Offer ideas, guidance, and support for local marketing activities.
- Educate agents on best practices and guidelines.
- Help agents drive new customer acquisition and cross-sell existing clients.
- Support agents in planning marketing activities through coaching calls.
- Build relationships with assigned agents and field leadership.
- Establish goals and evaluate marketing activities with agents.
- Provide feedback and ideas to Marketing Services leadership.
- Present and train on marketing topics at agency and state level.
Requirements
- Have a college degree or equivalent.
- At least one year of relevant experience required (marketing, sales, or insurance industry preferred).
- Be organized and able to multitask to effectively coordinate 80 agents.
- Need to be a quick learner and tech-savvy.
- Have good communication, relationship building, and coaching skills.
Benefits
- Enhanced 401K with a match.
- Low-cost health, dental, and vision benefits.
- Life and disability insurance options.
- Paid time off, including holidays and volunteer time.
- Onsite wellness facility with fitness classes and programs.
- Daycare center.
- Cafeteria.
- Consideration for a hybrid work arrangement.
