Marketing & Communications Coordinator

About the position

Contributes to the division's strategic direction by supporting the Director's efforts to grow enrollment, maintain financial health, and align with institutional goals. Works in close coordination with MassArt Marketing & Communications, following their guidance to ensure alignment with institutional branding, messaging, and outreach strategies. Drives PCE and Youth Programs marketing strategy across all formats to increase visibility and enrollment. Oversees campaign content, lead generation, and supports retention communication in collaboration with the enrollment team.

Responsibilities

• Develop and manage annual marketing plans by target audience
• Conduct market research and audience segmentation
• Oversee digital strategy including web, social, email, and SEO
• Manage production of printed materials and catalog content
• Coordinate with MassArt Marketing & Communications to ensure alignment
• Oversee marketing performance data and adapt campaigns accordingly
• Collaborate with Enrollment Manager on communications for orientation, retention, and re-engagement
• Foster a student-centered culture where all PCE staff contribute to supporting students' success and navigation of systems
• Create basic digital and print materials (e.g., flyers, social media graphics, email visuals) using graphic design tools in alignment with MassArt brand standards
• Other duties as assigned in support of the success of PCE

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• Demonstrated experience in campaign strategy and creative production
• Familiarity with analytics platforms and CRM/email tools
• Excellent communication, design coordination, and project management skills
• Basic graphic design skills and familiarity with tools such as Canva, InDesign, or Photoshop preferred