Marketing Communications Manager - San Diego, CA Office

About the position

The Marketing Communications Manager plays a key role in the successful execution of BluPeak Credit Union's marketing and digital banking strategic plans. The manager supports the VP, Marketing and Digital Experience by driving initiatives that enhance the credit union's visibility, digital transformation efforts, and member experience. This position holds the ultimate responsibility of managing the day-to-day operations of the marketing and digital banking team. This role is responsible for the execution and oversight of integrated marketing, internal and external communications, and brand management initiatives ensuring all messaging, campaigns, and materials consistently support the credit union's brand, member engagement goals, and strategic objectives. The position collaborates cross-functionally with internal stakeholders to promote products, support digital adoption, and drive member growth.

Responsibilities

• Develops and implements integrated marketing campaigns to attract, engage, and retain members across digital and traditional channels.
• Leads cross-functional marketing initiatives including product rollouts, promotions, new technology launches, digital channel enhancements, and member onboarding communications.
• Oversees the development and maintenance of the marketing content calendar and coordinate execution across all digital, traditional and branch channels.
• Collaborates with creative and product teams to develop compelling marketing materials aligned with member needs and business goals.
• Maintains brand consistency across all internal and external communications and ensures adherence to visual and style guidelines.
• Supports marketing strategies that drive digital platform adoption and optimize the digital banking member experience.
• Oversees the evaluation, development, testing, and implementation of new digital banking platform initiatives.
• Evaluates digital member journeys to ensure touchpoints are intuitive, on-brand, and optimized for engagement and performance.
• Uses analytics and campaign data to refine messaging, target segments, and improve member communication effectiveness.
• Translates product features and benefits into clear, member-focused messaging across campaigns and collateral.
• Manages marketing for key product areas, particularly deposit and loan offerings, including promotional campaigns and product lifecycle support.
• Works closely with compliance and product teams to ensure marketing materials meet regulatory and brand standards.
• Supports special event planning and implementation, including the annual employee meeting, strategic partner events, Annual Membership meeting, special board meetings, media events, business development events/on-sites, community events, and member education events (ex. workshops). Occasional meeting/event staffing support as assigned.
• Leads and manages a high-performing marketing and digital banking team, providing coaching, guidance, performance management, and professional development.
• Prioritizes and assigns marketing projects, ensuring delivery is timely, accurate, and aligned with strategic objectives.
• Collaborates cross-functionally to ensure alignment and support for enterprise-wide initiatives and campaigns.
• Develops and manages assigned marketing, digital experience, and research budgets, ensuring programs are executed within financial guidelines.
• Oversees third-party vendors and agency partners to support campaign execution, creative development, printing, mailing, and digital production.
• Processes payables/receivables and provides budget variance reports, expense tracking, and recommendations for cost optimization.
• Leads the development, deployment, and implementation of BluPeak's marketing automation tools, including its integration into enterprise-wide systems (core, account and loan origination systems, digital banking platforms, etc.) to improve member relationship building and member profitability.
• Monitors and reports on campaign performance, using data insights to enhance effectiveness and inform future planning.
• Develops trend reports and performance dashboards to identify opportunities for engagement, retention, and product penetration.
• Uses member segmentation and behavioral data to create targeted campaigns for specific member needs and life stages.
• Ensures that all marketing and communication materials comply with applicable credit union policy, financial regulations, brand standards, and internal review processes.
• Partners with Compliance, Risk, and Legal teams on development of required disclosures, privacy notices, fee schedules, and other annual publications.
• Adheres to company policy and procedure, complete annual compliance training, and comply with business continuity and vendor management policy.
• Complies with all Anti-Money Laundering laws such as the Bank Secrecy Act, OFAC and USA PATRIOT Act and all related policies and procedures including accurate Member/Customer Identification Program, member due diligence, accurate OFAC match processing, and reporting unusual activities and suspected fraud.
• Supports annual planning, goal setting, and execution for marketing and digital banking initiatives aligned with organizational objectives.
• Maintains up-to-date knowledge of marketing best practices, financial services trends, and digital tools to drive innovation.
• Performs other duties as assigned to support departmental or organizational needs.

Requirements

• B.A./B.S. degree in Marketing, Communications, or a related field.
• Minimum five years of direct marketing / communications experience is required, including a minimum of two years in a management/supervisor role.
• Strong knowledge of financial institution products, services, and competitors, along with experience in promotions, research, public relations, social media, and problem-solving preferred.
• Strong phone and MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable.
• Must be proficient in desktop publishing environments, and have strong word processing and design software skills.
• Knowledge of Photoshop, Illustrator, In Design, and basic HTML required.

Nice-to-haves

• Self-directed with the ability to prioritize and multi-task, organize and meet scheduled deadlines and handle a variety of tasks concurrently in a fast-paced, deadline-driven environment.
• Ability to effectively coordinate efforts through a diverse internal and external team.
• Ability to analyze data to identify key findings.
• Superior project management, planning and organizational skills.
• Strong team player with the ability to adapt to an ever-changing, organic environment.
• Must be hands-on with all facets of the job.
• Ability to think strategically, as well as tactically.

Benefits

• USD $65,000.00/Yr. - USD $80,000.00/Yr.