Marketing Communications Manager

About the position

The Sitework (SWS) Marketing Communications Manager leads the strategic development and implementation of integrated marketing communication plans that promote SWS products, and drives awareness across key channels and end customer markets. The Marketing Communications Manager plays a key role in the planning and execution of go-to-market strategies, product launches, events, and outbound marketing campaigns supporting SWS objectives.

Responsibilities

• Develop and implement integrated marketing communication strategies that align with divisional priorities and elevate the brand across target markets.
• Lead the planning and execution of impactful outbound product launch marketing efforts.
• Lead planning and execution for all SWS tradeshows and strategic events.
• Partner with the Markets/Channel Marketing Manager to support promotional campaign needs across the dealer and rental channels.
• Manage creation of high-quality print and digital materials including brochures, product literature, sell sheets, emails, and promotional merchandise.
• Serve as brand champion for the SWS division, ensuring strong collaboration and alignment across divisions.
• Act as the main point of contact for creative, media, and PR with agency partners.
• Coordinate the planning and execution of paid and earned media campaigns.
• Prudently manage and track indirect marketing communications budget.
• Manage SEO and paid search strategy and implementation with agency partner.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field (or MBA +3 years of marketing experience).
• 7+ years of proven experience in marketing communications (ideally within construction equipment, manufacturing, or industrial sectors).
• Strong project management, strategic and creative thinking skills.
• Excellent leadership, collaboration and project management skills.
• Exceptional written and verbal communication skills.
• Strong understanding of current marketing trends and strategies.
• Proficiency in digital marketing tools and platforms.
• Experience managing external agencies and developing strategic marketing briefs.

Nice-to-haves

• An MBA or advanced degree is preferred.
• 8+ proven experience in marketing communications (ideally within construction equipment, manufacturing, or industrial sectors).
• Familiarity with Toro products, customers, and dealer/rental channels.

Benefits

• Competitive salary.
• Affordable and top-tier medical/dental/vision plan.
• 401k.
• Onsite café serving breakfast and lunch.
• Complimentary use of onsite fitness facility.
• 20 hours of paid time to volunteer in the community.
• Flexible summer hours.