About the position
As a Marketing Manager, you will plan our marketing strategy and implement our communication plans. You will collaborate with global publishing colleagues to align our product and marketing strategy and deliver within budget. You will execute research on business trends, competition and potential opportunities and provide analysis for the results of your campaigns to discover insights and improvements.
Responsibilities
- Developing marketing communications strategies and implementation plans for products, portfolios and projects.
- Managing budgets and planning for campaign forecasting to ensure effective use of expenditure.
- Collaborating with publishing teams to identify target market segments and communication gaps, to develop key messages for author and product communications.
- Working with Senior Managers and stakeholders to establish and implement best-practice global communication strategies.
- Establishing, managing and maintaining excellent contacts with key stakeholders within the business to build and develop success relationships.
- Researching business trends, competitor analysis and opportunities to help optimize new and ongoing campaigns.
Requirements
- Have experience in planning and implementing successful marketing and communication strategies.
- Have excellent written and verbal communication skills.
- Enjoy collaborating with cross-functional teams to align product and marketing strategy.
- Show excellent organizational skills and strategic thinking and a creative and analytical approach to planning.
- Show an interest in keeping up with the latest digital marketing trends and a desire to experiment with new approaches.
- Demonstrate great data and analytical skills and the ability to use a data-driven approach to discover insights and improvements.
- Have a natural ability to engage, influence and build relationships with stakeholders and teams across the business.
- Be able to travel to diverse locations throughout Europe, US and Asia up to 4 times per year.
Benefits
- Comprehensive, multi-carrier program for medical, dental and vision benefits.
- 401(k) with match and an Employee Share Purchase Plan.
- Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs.
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity.
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits.
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts.
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice.
