Marketing & Communications Manager

About the position

This role serves as a key partner in executing and elevating the resort’s integrated brand communications strategy. The Marketing & Communications Manager will help oversee day-to-day public relations initiatives, social media management, and online reputation efforts, ensuring all communications align with the resort’s brand voice, creative standards, and business objectives. This is a hands-on, relationship-driven position that balances strategic thinking with creative execution. The ideal candidate will thrive in a fast-paced environment, bring fresh ideas to the table, and work closely with the Director of Communications & Creative to deliver compelling content, meaningful media coverage, and measurable results that drive revenue and enhance brand equity.

Responsibilities

• Partner with the Director of Communications & Creative to develop, implement, and refine the resort’s PR and communications strategy.
• Collaborate closely with agency partners to pitch media opportunities, craft story angles, and respond to inbound press inquiries.
• Build and sustain strong relationships with top-tier media outlets, journalists, influencers, and community partners.
• Draft, edit, and distribute press releases, media alerts, and key messaging documents, as fitting.
• Manage the development and ongoing refresh of the resort press kit and media assets.
• Coordinate and host on-property media visits, broadcasts, and photoshoots; prepare talent and spokespeople with talking points.
• Support crisis communications planning and execution in alignment with brand guidelines.
• Execute the resort’s overall social media strategy, working in close collaboration with the Director of Communications & Creative.
• Ensure cohesive brand storytelling across all digital platforms, with a focus on creative, high-quality, and engaging content.
• Monitor trends and emerging platforms; recommend innovative approaches to expand reach and engagement.
• Track and report on performance metrics to optimize content and strategy.
• Maintain brand consistency through copywriting, editing, and quality control across all communication touchpoints.
• Partner with the Director of Communications & Creative and Digital Marketing Manager to align PR, social media, and promotional initiatives with larger marketing campaigns.
• Plan, coordinate and execute special projects and tasks as needed.
• Provide editing and copywriting as needed to support marketing initiatives.
• Perform all other job-related duties as requested.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
• Minimum 3-4 years of professional experience in communications, PR, or social media management, preferably in hospitality or luxury lifestyle brands.
• Exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different audiences.
• Strong understanding of digital and social media platforms, trends, and analytics.
• Proficiency with Microsoft Office Suite, Adobe Creative Suite, Canva, and content management systems (e.g., Sprout Social and Monday.com).
• Creative eye for photography and videography as they relate to brand storytelling.
• Proven success in media relations, including securing meaningful coverage.
• Strong organizational, time management, and interpersonal skills.
• Ability to work evenings, weekends, and holidays as needed for events and media activations.

Benefits

• Group medical, dental, vision, life, disability benefits, and an employee assistance program.
• Paid time off/sick time.
• Participation in a 401(k) plan with a company match.
• Team Member Rates at CoralTree properties.
• Complimentary Room Night Program for both you and your immediate family members.
• Complimentary monthly golf.
• Discounts at our retail, spa, and dining outlets.