Marketing Communications Specialist Aftermarket Business

About the position

The Marketing Communications Specialist for the Aftermarket Business will play a pivotal role in developing and executing integrated marketing strategies that support multiple product brands within the Sensata Aftermarket Business. This role requires a strategic thinker and hands-on executor who can manage campaigns, product launches, events, content, and digital initiatives across a fast-paced, matrixed organisation.

Responsibilities

• Develops and executes promotional campaigns and marketing materials for the designated product or program
• Leads effective market research studies in order to utilize effective communication distribution channels, and focus on a target market
• Conduct competitor analysis to execute and develop an innovative, creative and unique marketing communication media strategy
• Evaluate market campaign performance and offer recommendations
• Lead the planning and execution of multi-channel marketing campaigns for product launches, trade shows, and branding initiatives across multiple product families within Sensata Aftermarket Business Unit
• Help define and communicate the product's value proposition, ensuring consistent messaging across all marketing channels
• Help develop and implement go-to-market strategies for new product launches, ensuring alignment with overall business objectives
• Develop and implement strategies for demand and lead generation to help drive business growth and achieve sales targets
• Collaborate with cross-functional teams including product management, strategic marketing, sales and global communications to align messaging and ensure messaging consistency across all external touchpoints
• Work with internal designers to develop compelling content for digital and print platforms, including sell sheets, email campaigns, social media, and web assets
• Manage agency and vendor relationships to support creative development, media planning, and event logistics
• Gather and analyze customer feedback to inform product development and marketing strategies
• Support sales enablement through the creation of toolkits, FAQs, and training materials
• Contribute to strategic planning and budget forecasting for marketing communications activities

Requirements

• A university degree required (i.e. Bachelors degree) or equivalent relevant work experience
• Must be a team player able to work in a fast-paced environment with demonstrated ability to handle multiple competing tasks and demands
• Strong communication skills; oral, written and presentation
• Strong organization, planning and time management skills to achieve results
• Strong personal and professional ethical values and integrity
• Holds self-accountable to achieving goals and standards
• Proficient in Microsoft Office programs (Outlook, Word, PowerPoint, and Excel)
• Strong interpersonal & collaboration skills to work effectively with all levels of the organization including suppliers and/or external customers

Nice-to-haves

• Over 5 years of experience in B2B and B2C marketing communications, preferably within the Aftermarket (Automotive/HVOR) Retail and/or distributors preferred
• Proven ability to manage multiple projects simultaneously with a strong attention to detail preferred
• Demonstrated success in managing trade show presence and customer-facing events preferred
• Proven experience in product launches preferred
• Proficiency in Adobe Creative Cloud tools, Pardot and salesforce preferred
• Experience supporting short-cycle product businesses with high-volume marketing & communications needs preferred
• Familiarity with marketing products that involve mobile apps is a plus
• Ability to travel up to 20%

Benefits

• Competitive medical, dental, vision, life and disability insurance plans
• Education reimbursement
• Wellness programs
• 401(k) retirement plan with Company matching
• Variety of paid time off, such as vacation or flex-time, sick, bereavement, and parental leave
• Short-term incentive and long-term incentive programs for certain positions