Marketing & Communications Specialist - District Office **INTERNAL POSTING**

About the position

The Peralta Community College District is a two-year college system, dedicated to providing comprehensive educational and community services to the communities it serves, including the cities of Albany, Alameda, Berkeley, Emeryville, Oakland and Piedmont California. The District enrolls over 25,000 students in a broad range of transfer and occupational curricula. The colleges in the District include College of Alameda, Laney College, Merritt College and Berkeley City College, which operate under the governance of a seven-member Board of Trustees and are administered by a Chancellor/Superintendent. This vacancy is open ONLY to current regular and hourly employees who are members of SEIU Local 1021. Under direction of the district Executive Director of Marketing, Communication & Public Relations, and with a dotted line to College Presidents, the Marketing and Communication Specialist performs professional work in the coordination, development and implementation of the colleges' marketing, communication & public relations program.

Responsibilities

• Plans, organizes, coordinates, and promotes the colleges' marketing, communication & public relations program.
• Assists with production (print and electronic) and dissemination of college publications and materials, develops production schedule/plan, composes and/or compiles data, edits and researches information.
• Assists in the research, copywriting, editing, and dissemination of news releases, public service announcements, feature stories, routine publicity, and other publications such as the college catalog, semester schedules, brochures, newsletters, videos, radio programs, direct mailings, and event programs, and coordinates photo requirements for these documents as required.
• Assists with responding to or arranging for responses to media inquiries, arranging media interviews, establishing and maintaining effective media relations.
• Reviews and edits district and colleges' publications for appropriate grammar and style applications.
• Provides information to college and district staff about public events, classes and other campus related news.
• Assists with college public displays, booths, special events, receptions, and other outreach activities.
• Assists with electronic communications to students, staff, and the public via mass email messages, telephone/text messages, web announcements, social media posts, and other related communications.
• Assists the executive director and president(s) in preparing for community and media events.
• Maintains and produces college calendars of events.
• Maintains media and college archival files, including media coverage documentation and records.
• Assists in supporting college satisfaction and staff recognition programs.
• Trains and supervises clerical student employees, as required.
• Performs other related duties as required.

Requirements

• A bachelor's degree in communications, public relations, marketing, creative writing, English, or a related field, and two years of related experience OR any combination of equivalent training, education and experience.
• Excellent command of correct English usage, grammar, composition, vocabulary, spelling and punctuation.
• Understanding of, sensitivity to, and respect for the diverse academic, socioeconomic, cultural, and ethnic backgrounds of Peralta Colleges' students, faculty, staff and community, including employees and students with disabilities.

Nice-to-haves

• Knowledge of techniques of preparing, producing, and disseminating information, utilizing all major media principles and the techniques of establishing and maintaining good relationships with news media and other public groups.
• Current trends in advertising and marketing.
• Activities and interests of community groups and student organizations.
• Social media, newspaper, radio, television and other communications media resources.
• Ability to plan, organize, direct, and administer an effective public information program.
• Translate English-language promotional materials into non-English languages like Spanish.
• Prepare clear, concise and effective articles and publications.
• Communicate clearly and effectively with staff and members of the media, both orally and in writing.
• Write, edit, and prepare for publication news releases and articles about college activities.
• Analyze situations accurately and adopt an effective course of action.
• Establish and maintain cooperative relationships with those contacted in the course of work.
• Effectively use web techniques, vehicles, and formats to achieve communication goals.
• Multitask while maintaining a high level of excellence, accuracy, and timeliness.

Benefits

• Medical, dental, vision, prescription drug insurance coverage.
• Life insurance of 150% of your income up to $100,000.
• Long-term disability coverage.
• Employee Assistance Program.
• Flexible benefit plan participation in the Medical Reimbursement Plan, Dependent Care Reimbursement Plan.
• Pre-tax commuting expenses.
• Tax-deferred plan participation in the 403(b) and 457 plans.
• Credit union membership.
• Prepaid legal plan participation.
• Additional Life Insurance for yourself, spouse or children.
• Kaiser and United Health Care Dental are fully paid by the District.