Marketing Communications Specialist - Hybrid

About the position

The Marketing Communications Specialist will be responsible for developing and executing comprehensive marketing communication strategies to enhance brand awareness and drive engagement. This role involves creating compelling visual and written content that resonates with Matco Tools' customers and stakeholders, ensuring consistent brand messaging across all channels.

Responsibilities

• This position works closely with product, sales, engineering, promotions, design and supplier teams.
• Develop and Implement Marketing Strategies: Collaborate to create and execute annual marketing communications plans that align with business objectives.
• Brand Management: Enforce brand and trade dress standards, ensuring consistent representation across all marketing materials and channels.
• Content Creation: Design and produce physical and digital marketing collateral, including graphics, brochures, product fact sheets, signage, videos, flyers, and other promotional materials.
• Product Launch Support: Coordinate and communicate new product launch plans effectively to maximize impact.
• Corporate Branding: Continuously develop the Matco Tools brand story to appeal to target markets while maintaining corporate brand standards.
• Project Management: Organize, coordinate, track, and communicate project timelines, deadlines, and approvals.
• Market Research: Conduct market research on competitive firms and use insights to continuously improve communication strategies.
• Sales Support: Collaborate with the sales team and product managers to optimize sales training materials and support in-store merchandising efforts.
• Event Coordination: Planning and executing the company's approved events and trade shows with the following responsibilities relating to arranging of conferences, training webinars, product launches, motorsports activations, tradeshows, expositions, etc.
• Digital Marketing: Manage online and offline communication channels, including social media, email marketing, and the corporate website.
• Performance Measurement: Oversee the marketing communications budget, measure campaign effectiveness, and report on ROI.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience as a Marketing Communications Specialist or similar role.
• Familiarity with B2B and B2C advertising campaigns.
• Proficiency in MS Office and web content management tools (e.g., WordPress, Hubspot).
• Knowledge of SEO and Google Analytics.
• Excellent verbal and written communication skills.
• Strong communication, project management and organizational skills.
• Ability to work collaboratively with cross-functional teams.

Benefits

• Annual bonuses/incentives (depending on position)
• Immediate company benefits (medical, dental, vision, life, etc.)
• 401k with company match
• 401k defined contribution after 1 year of service
• High level of employee engagement
• Walking path and gym equipment onsite
• Food trucks on site during the summer
• Dress for your day - every day casual/jeans
• Employee discounts
• 15 days vacation + 4 floating holidays + 8 paid holidays
• Paid maternity & paternity leave
• Tuition reimbursement
• Student loan payment assistance
• Hybrid work environment (2 days remote)
• Annual Day of Caring for employees to volunteer
• Discounts on tools
• Annual team building events