About the position
We are seeking a dynamic and creative Marketing Communication Specialist to join our team. This role will focus on enhancing our marketing outreach efforts, both digitally and physically, with a primary emphasis on social media management, internal communications, and campaign support. The ideal candidate will have a passion for social media, project management expertise, and the ability to foster clear communication across teams.
Responsibilities
- Collaborate with a team to create engaging and on-brand social media posts for Financial Advisors for our LinkedIn company account.
- Manage incoming social media requests, our social media calendar and schedule out social posts.
- Execute social post requests from our Sales and Relationship Managers that align with company initiatives and events.
- Analyze performance metrics and implement data-driven strategies to increase social media audience engagement.
- Grow our brand’s LinkedIn audience.
- Schedule, publish, and manage all paid advertising on LinkedIn.
- Facilitate the monthly internal marketing newsletter to provide updates, celebrate key wins, and highlight future marketing initiatives.
- Collaborate with various stakeholders to gather insights and updates during weekly contributor meetings.
- Compile and present the newsletter in an organized and visually appealing format to ensure clarity and impact.
- Serve as the main point of contact for all IMO campaign requests.
- Collaborate with IMO stakeholders and Marketing Manager to build out a campaign plan and execute.
- Present campaign performance on a regular basis.
- Oversee the execution of recurring mailer projects, ensuring each is completed on time and aligns with business goals.
- Manage projects from start to finish, coordinating with internal teams and external vendors as necessary.
- Serve as the main point of contact for cross-functional teams involved in social media and communication projects.
- Build relationships across teams to foster alignment and enhance the effectiveness of marketing initiatives.
Requirements
- Proven experience managing social media for a brand, including creating content and analyzing performance metrics.
- Strong project management skills, with the ability to juggle multiple projects and meet deadlines.
- Familiarity with marketing platforms and tools, particularly Adobe Workfront, is highly desirable.
- Exceptional written and verbal communication skills.
- Strong attention to detail and a proactive approach to problem-solving.
- Ability to work collaboratively in a team environment.
- Bachelor’s degree in Marketing, Communications, or a related field, a plus.
Nice-to-haves
- Experience in internal communications or newsletter creation, a plus.
- Knowledge of digital marketing trends and best practices, a plus.
Benefits
- Comprehensive health, dental, and vision insurance plan options.
- Basic and Supplemental Life Insurance.
- Short and Long-Term Disability.
- Employee Assistance Program and other wellness initiatives.
- 401K plan with matching contributions.
- Generous Paid Time Off.
- Paid Holidays.
- Bereavement, Jury Duty, and Disability Leave.
- Hybrid Work Model Available.
- Remote Work Opportunities Available for Some Roles.
- Company Matching Gift Program for Community Volunteering and Donations.
- Fitness Centers (Certain locations).
- Wellness Program Reimbursement Incentive.
