About the position
Aras is a leader in product lifecycle management (PLM) and digital thread solutions. As one of the fastest growing PLM companies, our technology enables the rapid delivery of flexible solutions built on a powerful digital thread backbone and a low-code development platform. Our platform and PLM applications connect users in all disciplines to critical product data and processes across the lifecycle and throughout the extended supply chain. The world’s largest manufacturers are leveraging Aras Innovator to manage their complex product lifecycles to improve production timelines, meet and exceed revenue growth targets, and accelerate innovation. We collaborate with companies in some of the most innovative industries, including automotive, industrial/heavy equipment, aerospace and defense, and high-tech electronics. We are seeking a Marketing Communications Specialist to support and strengthen Aras’ brand through engaging social media campaigns and high-quality content development. This is a dynamic, cross-functional role that requires a passion for communication, an eye for detail, and the ability to juggle multiple projects. The role reports to the Senior Manager, Corporate Communications and will be instrumental in amplifying our voice across channels – from social to blog to web.
Responsibilities
- Develop and implement social media plans aligned with corporate and marketing goals.
- Own content calendars across platforms (e.g., LinkedIn, X, Instagram, Facebook).
- Create, schedule, and post engaging social content that resonates with target audiences.
- Collaborate with the Creative Director by contributing ideas and input for visuals that enhance social content.
- Support employee advocacy by providing content and guidance – leveraging DSMN8 to promote internal engagement and external sharing.
- Monitor conversations, respond to engagement, and foster community growth.
- Track and evaluate key social media to inform content decisions and continuously improve engagement and reach.
- Draft and edit blog posts and other marketing communications that support the Aras brand and thought leadership.
- Collaborate with subject matter experts to develop clear, engaging content aligned with key messages and strategic priorities.
- Ensure consistency in tone, voice, and style across all content formats.
- Edit and refine materials for clarity, accuracy, grammar, and brand alignment.
- Provide copy support for a range of communications as needed.
- Monitor industry trends and news to identify opportunities for thought leadership, content relevance, and market differentiation.
- Identify and recommend innovative content and engagement strategies to enhance reach, relevance, and brand impact.
Requirements
- 2 – 3 years of experience in marketing, communications, or social media (B2B experience preferred).
- Bachelor’s degree in communications, marketing, journalism, or related field.
- Excellent writing, editing, and storytelling skills.
- Strong attention to detail and ability to manage multiple priorities.
- Proven experience managing social media channels and content calendars.
- Solid understanding of social and analytics tools (e.g., LinkedIn analytics, Sprout Social, DSMN8).
- Strong interpersonal skills and experience collaborating across departments and seniority levels.
- A self-starter with intellectual curiosity and a proactive mindset.
- Global communications experience and cross-cultural awareness are a plus.
Benefits
- Flexible paid time off to recharge when you need it, plus company-paid holidays and a dedicated Global Wellness Day.
- A 401(k) plan with company match to help you invest in your future.
- Robust health coverage, including generous medical, dental, and vision insurance with high premium contributions and deductible reimbursement.
- Company-paid life insurance, as well as short- and long-term disability coverage for added peace of mind.
