Marketing & Communications Specialist

About the position

The Marketing and Communications Specialist supports the strategic marketing and communications efforts of the organization. This role is responsible for developing and executing integrated marketing campaigns, managing internal and external communications, and supporting promotional initiatives that enhance the visibility and reputation of the hospital, its service lines, and affiliated clinics. The position requires creativity, strong writing skills, and the ability to manage multiple projects simultaneously.

Responsibilities

• Assists in the execution and implementation of marketing campaigns and communications initiatives.
• Ensures completion of strategic marketing tactics and evaluates campaign effectiveness through performance metrics and reporting.
• Manages the onboarding process for new providers, ensuring timely and accurate communication with stakeholders.
• Supports the internal communications team and ensures alignment with organizational messaging.
• Writes and edits content for newsletters, press releases, articles, advertisements, and brochures.
• Responds to media inquiries and manages media relations professionally and promptly.
• Coordinates TV and radio interviews, including scripting and scheduling.
• Plans and executes special events, including logistics, vendor coordination, and promotional support.
• Maintains and updates website content.
• Audits and manages updates to print collateral.
• Manages still photography and video shoots for internal and external use.
• Performs additional tasks as assigned.
• Participates in professional development opportunities to enhance skills and knowledge.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 2-4 years of experience in marketing, communications, or public relations.
• Strong writing, editing, and project management skills.
• Proficiency in Microsoft Office Suite and familiarity with content management systems.

Nice-to-haves

• Experience in healthcare marketing or communications.
• Knowledge of Adobe Creative Suite and digital marketing tools.
• Ability to manage multiple projects in a fast-paced environment.
• Strong interpersonal and organizational skills with keen attention to detail.