About the position
The Campaign Strategy and Execution (CS&E) Delivery Team is primarily responsible for the implementation of targeted 1:1 marketing program's leveraging the mail, phone, email, social media, paid search, online banking, text, push and dot.com inbound channels. You will play an instrumental part in partnering with Key's IT department (KTOS) and Key's Line of Business Partners to maintain and enhance the data, marketing technology and campaign management environments. This Marketing Consultant role is a data, technical and strategy role responsible for using campaign management tools to advise on use of data and campaign operations to deliver on business strategies. You will also work on streamlining existing campaigns, designing scalable and repeatable processing, line of business relationship building, documenting campaign design/procedures, troubleshooting data/campaign/channel issues and support the transition to cloud-based data platforms, Adobe Experience Platform and Journey Optimizer tools.
Responsibilities
- Hands-on work with the Adobe suite of campaign management tools such as Journey Optimizer, Experience Platform and Journey Analytics to design and deliver omni-channel leads including Email, Inbound, SMS, Push and Direct Mail channels.
- Partner with Marketing Technology and Line of Business Marketing team members to translate business goals and objectives into executable and targeted marketing campaigns and programs that deliver customer engagement, proactive leads, inbound reactive offers and revenue for the bank.
- Engage in and apply inquisitive communication that supports the end-to-end campaign lifecycle: from gathering requirements, design and test targeted audiences, deployment, ensuring delivery, issue resolution and apply learnings.
- Troubleshoot and debug complex issues within campaign workflows, integrations, and data syncs, providing campaign support when needed.
- Provides solutions for accessing data on multiple platforms to support multiple lines of business and execute their data driven marketing efforts.
Requirements
- Bachelor's degree in IT, MIS, Business or related field or equivalent experience.
- 2+ years of experience working with relational databases, marketing technology or SQL query based analytic tools used for data mining.
- Ability to communicate and partner effectively with IT, Compliance and Line of Business team members.
- Have a high attention to data detail, effectively partner and communicate with a variety of teams ranging from analytics, IT, Line of Business and Compliance/Risk.
- Experience with Campaign Management tools.
Benefits
- Base salary in the range of $65,000 to $75,000 annually depending on location and job-related factors such as level of experience.
- Eligibility for short-term incentive compensation and deferred incentive compensation subject to individual and company performance.
