About the position
The Wallet, Payments, and Commerce (WPC) Marketing team is seeking a Marketing Content Manager to develop and expand worldwide consumer messaging programs. Our mission is to build thoughtful, incredible customer experiences that inform and engage users of Apple Wallet and associated products, including Apple Pay. You will write and maintain product benefit statements, marketing claims, and messaging frameworks in collaboration with marketing leads, creative partners, and product managers. You will craft messaging strategy across multiple channels and markets, with a focus on marketing effectiveness and user impact. You will have an opportunity to create work that will reach national and global audiences. Our team values collaboration, curiosity, and clarity, and we’re excited to welcome someone who shares these values.
Responsibilities
- Write and expand messaging for mid- and lower-funnel channels across multiple channels and contexts
- Develop and maintain cohesive content strategies across products and platforms
- Manage messaging frameworks to ensure clarity and consistency
- Establish standard methodologies for content and message testing and optimization
- Partner with marketing leads on brief creation and test definition, and with data sciences leads to incorporate performance takeaways
- Conduct regular audits of messaging to find opportunities and improvements
Requirements
- Proven experience writing marketing copy that drives engagement or conversions
- Track record of managing content projects from ideation to execution
- Experience and skill communicating and collaborating with cross-functional teams
- Background in content strategy or marketing communications
Nice-to-haves
- Bachelor’s degree or equivalent experience
- Enthusiasm for Apple products and services
- Ability to identify and articulate key messages clearly and succinctly
- Experience delivering high-quality consumer marketing programs
- Collaborative, adaptable, and solutions-oriented mentality
- Familiarity with AI tools and openness to exploring how technology can improve our work
