Marketing Coordinator - Digital & Social Media

About the position

As part of the Marketing & Communications ["MarCom"] Department, the Digital & Social Media Marketing Coordinator plays a pivotal role in enhancing brand visibility and engagement across digital platforms. You are responsible for developing, executing, and optimizing content strategies that align with brand goals, drive audience growth, and foster community interaction. This role requires a blend of creativity and analytical thinking to manage social media campaigns, monitor performance metrics, and stay ahead of digital trends to ensure impactful and consistent brand messaging.

Responsibilities

• Campaign Ownership: content creation & execution. Assist with developing and curating engaging content for social media platforms, including text (copy), images, and videos. Project manage to build and execute. Maintain a content calendar to schedule posts.
• Take a content topic and bring it to life in multichannel approach.
• Ability to contribute to informing content strategy.
• Proactively bring forward relevant topics for consideration (general, industry & specialized).
• Ability to review existing content for leveraging.
• Design Skills: for creating or customizing multi-channel content, consistent with brand guidelines.
• Channel Engagement: Monitor and respond to comments and messages from the community and followers, to include listening, responding, reacting, escalating as appropriate all community engagement.
• Social Media Analytics: Track key performance indicators (KPIs) and analyze data to measure the effectiveness of social media campaigns.
• Brand Consistency: Maintain a unified brand voice and visual style across all social media channels.
• Stay Informed: Keep up with the latest social media trends, algorithms, and best practices.
• Collaborate: Work with other teams, such as marketing and design, to ensure alignment and efficiency.
• Strategic Planning: Contribute to the development and execution of social media strategies.
• Training: Support the training of employees in social media best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent professional experience).
• 2+ years of experience in digital marketing, social media coordination, or content creation.
• Demonstrated success in growing and engaging social media audiences and executing multi-channel campaigns.
• Strong portfolio or examples of past social media campaigns, content calendars, or brand storytelling.
• B2B industry experience.

Nice-to-haves

• Creative thinker with a passion for storytelling and visual communication.
• Highly organized and detail-oriented, with excellent time management and multitasking abilities.
• Collaborative team player who thrives in cross-functional environments.
• Strong communicator, both written and verbal, with a collaborative mindset.
• Analytical thinker with the ability to interpret data and translate insights into action. Adaptable and curious, staying current with digital trends and platform updates.
• Strong knowledge of marketing concepts, best practices, and content standards across marketing channels and platforms.
• Ability to prioritize and work in a fast-paced environment to meet tight deadlines in multiple areas.
• Strong inclination for organization, process adherence, attention to detail, editorial guidelines, etc.
• Thinks independently, strategically, and can provide meaningful recommendations.
• Operates with discretion and good judgement.
• Accountable for technical accuracy, testing, and performance of their own work.

Benefits

• Generous Paid Time off
• Managed PTO for salaried/exempt employees (personal time off without accruals or caps); 22 PTO days starting out for hourly/non-exempt employees; 12 company-observed paid holidays; 4 early-close days
• Generous leave time options: Paid parental leave, pregnancy disability and bonding leave, and organ donor/bone marrow donor leave
• Generous employee referral bonus program of $1,500 per hired referral
• Employee recognition programs for demonstrating EPIC's values plus additional employee recognition awards and programs (and trips!)
• Employee Resource Groups: Women's Coalition, EPIC Veterans Group
• Professional growth & development: Mentorship Program, Tuition Reimbursement Program, Leadership Development
• Unique benefits such as Pet Insurance, Cancer Insurance, Identity Theft & Fraud Protection Coverage, Legal Planning, Family Planning, and Menopause & Midlife Support
• Additional benefits include (but are not limited to): 401(k) matching, medical insurance, dental insurance, vision insurance, and wellness & employee assistance programs
• 50/50 Work Culture: EPIC fosters a 50/50 culture between producers and the rest of the business, supporting collaboration, teamwork, and an inclusive work environment.
• EPIC Gives Back - Some of our charitable efforts include Donation Connection, Employee Assistance Fund, and People First Foundation