Marketing Coordinator

About the position

The Marketing Coordinator helps to improve the lives of children affected by abuse, neglect and trauma in the Sacramento region by strengthening relationships with stakeholders and donors, managing agency social media marketing and web presence and building CRH reputation in the community via community events and presentations.

Responsibilities

• Manage CRH’s social media presence with a focus on growing reach and increasing engagement.
• Develop, write and edit innovative and creative media content across all social media platforms.
• Respond in a timely manner to questions and engagements from social media followers.
• Keep up-to-date on current social media trends, new platform features, competition, and best practices.
• Deliver monthly reports with statistics and results for each account.
• Regularly create new and engaging content for the CRH website.
• Develop and implement strategies for increasing traffic and engagement on CRH’s website.
• Strategize and implement ways to maximize online and text-to-give donation platform.
• Analyze web traffic metrics; develop and deliver monthly website reports with statistics and results.
• Serve as main contact with CRH’s external website administrator and resolve any problems that arise.
• Effectively respond to individual donor inquiries through written correspondence, telephone contact, personal contact and email.
• Solicit community/business partners to host CRH donation DipJar and other fundraising initiatives.
• Assist in special event planning as needed (i.e. holidays, third party events, etc).
• Coordinate department mailings as needed.
• Keep donor information/activities updated using Raisers Edge database.
• Keep up-to-date on current campus needs by regularly communicating with staff; organize regular donation drives to procure needed items.
• Record and disseminate Fund Development Committee meeting minutes.
• Manage production of multimedia communications (to potentially include videography, photography, layout and graphic design) to engage external stakeholders.
• Write and distribute monthly e-newsletter to keep supporters informed and engaged with CRH mission.
• Promote community relations through social media posts and website.
• Represent CRH at appropriate agencies/events.
• Participate in speaking engagements and annual United Way campaign as needed.
• Respond to donation inquiries from community groups and individuals and coordinate as needed.

Requirements

• Previous experience overseeing social media, developing web content, or demonstrated employment history in a related position is required.
• Minimum of one (1) year social media, public relations and/or fundraising experience is required.
• Must possess a valid California Driver’s License.
• Must be at least 21 years of age.
• Must pass First Aid certification course before start of employment.
• Must pass CPR within the first six weeks of employment.
• Must pass Bloodborne Pathogens and Therapeutic Crisis Intervention (TCI) certification courses offered through the Children’s Receiving Home within the first three months of employment.
• Must maintain TCI, CPR, First Aid and BBP Certification throughout employment.
• Must complete online Mandated Reporter Training within first week of employment.

Nice-to-haves

• Fundraising experience is preferred.
• Graphic design experience and video creation/editing experience preferred.

Benefits

• Hourly, Non-Exempt, 40 hrs/week