Marketing Coordinator

About the position

The Marketing Coordinator at the Whitewater Center (Whitewater) executes the communication of the Whitewater brand across a variety of marketing channels. This position will coordinate the distribution, execution, and analysis of Whitewater's various marketing campaigns with a specific focus on owned (digital and physical), paid, and earned channels. The Marketing Coordinator is an on-site, full-time, benefits eligible position and reports to the Marketing Manager.

Responsibilities

• Collaborate with the marketing team to plan, manage, and execute Whitewater's marketing campaigns.
• Assist in developing integrated marketing plans for campaigns, coordinating activities across multiple consumer touchpoints, including media, digital, social, on-location, and event marketing.
• Partner with Whitewater teams to tailor marketing plans to meet each team's specific needs, maximizing campaign impact.
• Support the development of campaign briefs, including external and internal research presentations, document creation, and scheduling and coordination of meetings and project milestones.
• Support ongoing communication with brand partners and external vendor projects.
• Analyze campaign performance across channels to ensure goals and KPI's are met.
• Coordinate all paid advertising placements for the Whitewater brand.
• Identify, develop, and execute earned media opportunities with digital platforms, print publications, tourism entities, social media influencers, and outdoor lifestyle brands.
• Manage Whitewater's social and community presence on various platforms.
• Coordinate all aspects of third-party media, photography, and film coverage of Whitewater locations and programming.
• Proactively research paid and earned media trends across a variety of platforms to stay current with industry standards.
• Develop a deep understanding of the outdoor industry and Whitewater experiences to ensure marketing efforts align with the outdoor lifestyle and Whitewater brand.
• Create trackable and data driven recaps and reports for all marketing efforts.
• Provide support for other marketing projects including programming, grassroots and community marketing efforts, product naming, photo/video shoot coordination.
• Lead the planning and execution of marketing deliverables and campaigns to ensure on-time execution and alignment with brand standards across all paid and organic communications channels.
• Coordinate with vendors and service providers to fulfill marketing collateral and deliverables for onsite and geographic target markets, including print media, brochures, posters, banners, and books.
• Other duties as assigned

Requirements

• Bachelor's degree in Marketing, Business, or related discipline.
• 2+ years relevant marketing experience.
• Photography and/or videography experience is a plus.
• Intellectual curiosity and strong critical analysis skills.
• Efficient and effective written and verbal communication skills.
• Flexibility to work evenings, weekends, holidays, and during Whitewater events as needed.

Benefits

• Access to the Whitewater Center's pass activities
• Staff discount program and pro deals
• Medical, Dental, Vision, FSA
• 401(k)